More than 3 Brazilian entrepreneurs have sought to know monthly on the web what WhatsApp Business, WhatsApp for companies or WhatsApp for business is. If you are one of them, then take 5 minutes to read this post and stay on top of this subject.
WhatsApp Business is a messaging app that can be downloaded for free on Android or iOS smartphones from the Google Play or App Store . With it, you can create a business account to communicate with your customers and close sales easily.
Discover in this article the potential of this app for small businesses like yours. Learn about the importance of including WhatsApp Business links and buttons in strategic positions in your online store. Understand how you can convert more with the help of this app. Forward!
Also access and read the article " Google My Business ". Understand, in this way, the advantages of using this resource in e-commerce and omnichannel strategies.
WHAT IS WHATSAPP BUSINESS AND WHAT IS IT'S MAIN FUNCTIONS?
According to the owner's definition, "WhatsApp Business is a free app to download and developed especially for small business owners." We at the e-commerce agency e-Plus add that these small businesses can include online stores like yours, whether or not they are integrated with other sales channels.
For these types of businesses, WhatsApp Business has functions such as:
- Business profile with description and contact details of your company;
- Catalog for displaying products;
- Exchange of messages in national and international territory with its consumers;
- Creation of ready responses to speed up customer service;
- Reuse of frequent messages to increase service speed;
- Use of automatic messages as greetings or reasons for absence;
- Group conversations with consumers and customers;
- Reading messages offline;
- Integration with WhatsApp Web;
- Uploads of media files;
- Organization of contacts with bookmarks;
- Automation of activities;
- Message statistics conference.
Furthermore, this app can be used by medium and large companies via API. In this way, these corporations can develop in the WhatsApp environment more efficient communication solutions with consumers all over the planet.
As for e-commerce, WhatsApp can help online shopkeepers like you to advise undecided consumers, among other benefits. Keep reading and learn more about it!
IMPORTANCE OF THIS MESSENGER APP IN E-COMMERCE
WhatsApp Business can be integrated into online stores via links and buttons. Online stores developed by the e-Plus agency generally include this feature. For example, note how access to the app has been integrated into the Empório Quatro Estrelas and Utilplast stores.
In this way, consumers who are visiting these online stores and who have questions about products, services, procedures, etc., can click on the button or link, which will lead them to a chat within WhatsApp Business.
Therefore, your e-commerce customer service representative and/or e-commerce salesperson will be able to answer customer questions. This will certainly help you close more sales and increase your company's profits.
Did you know that, in Brazil, every 100 visitors to a virtual store only 1 purchase? What happens to the other 99? Why do they leave without buying? Well, most of them leave the store because they had questions and objections that went unanswered.
But with WhatsApp Business it will be possible to support these consumers and thus increase conversion. What's more, with this app you'll be able to organize consumers by groups and profiles and send them targeted ads for sales pages on your e-commerce site. Isn't that the best?
Also, access and read the post " Facebook for Business ". Learn how to promote your online store on the world's largest social network.
