VTEX buys Biggy and dLieve is the latest news behind the scenes of the Brazilian multinational cloud commerce. With these acquisitions, the company aims to optimize its operation in order to expand with more energy in the US and Europe.
Discover, then, some characteristics of the new technologies. Find out what they will add in value to VTEX. Finally, discover what you entrepreneur who already has or intends to have a virtual store can gain from it!
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VTEX PURCHASES BIGGY AND DLIEVE WITH THE INTENT TO CREATE A UNIFIED TRADE PLATFORM
With the acquisition of Biggy and dLieve, VTEX primarily aims to improve its cloud commerce platform with a view to achieving the status of a unified commerce platform. In other words, the multinational seeks to increasingly enter the omnichannel universe , which integrates multiple sales and operational channels.
In this context, Biggy comes to strengthen the search systems of VTEX stores. The Biggy platform employs artificial intelligence that allows online stores to automatically organize their digital storefronts in a personalized way. That is, each consumer sees a different storefront, according to their browsing history and preferences.
The dLieve brand, now called VTEX Tracking , encompasses a product delivery management system for online and offline retail. It's a program that monitors deliveries in real time. In addition, it generates digital receipts that offer greater transparency for operations, among other benefits.
By reinforcing the logistics and usability wings, VTEX directors hope to gain greater expansion power in Europe and the US. The company expects to acquire larger customers in these markets and grow stronger.
EXPANSION IN EUROPE AND USA
VTEX has had offices in Germany and the UK for several years. In 2018, the company advanced to Eastern Europe reaching Romania, Poland and the Czech Republic. In 2019, the multinational bought UniteU, which was its first acquisition in the US.
It was also in 2019 that VTEX received a financial investment of R$ 580 million from SoftBank, Constellation, and Gávea . This increased the company's firepower to compete with rivals Oracle, Adobe, Salesforce, and SAP.
Furthermore, the news that VTEX will be expanding its headquarters in New York starting in the second half of 2020 , and will include the permanent presence of the company's founder and co-CEO, Mariano Gomide, was recently published on the NEOFEED website.
The idea behind this move is that with a more empowered headquarters in the US, VTEX will be able to increase the brand's notoriety in that country. This will make it easier to close deals with large foreign companies. In this scenario, the purchase of Biggy and dLieve strengthen the platform and help in the expansion process.
VTEX BUYS BIGGY AND DLIEVE, BUT WHAT DO YOU GET FOR IT?
As mentioned, with the acquisition of Biggy and dLieve, VTEX is strengthened in order to expand. But what about you entrepreneur, what do you gain from this? You will certainly gain a platform that will allow you to improve your sales performance and achieve more efficiency in your operations.
In other words, your virtual store will be able to count on a more intelligent search system and with window customization that will undoubtedly generate more sales on one side; while a more practical logistics will avoid product returns and provide less costs on the other.
Access and read our article “ VTEX Log ” as well. Discover a modern shipping gateway that you can integrate into your e-commerce platform to optimize your deliveries!
