" Ship from store " is the transformation of physical stores into hubs (central points for collecting, storing, sorting, and distributing) products purchased by customers from the same brand's online store.
More than just a product pickup point , ship from store integrates inventory from multiple sales channels. The ultimate goal, as will be seen below, is to provide better service and increase sales.
Access and read the article “ VTEX OMS ” as well. Discover a powerful tool for integrating inventory and managing orders, which enables you to offer a true omnichannel experience to your customers.
HOW SHIP FROM STORE WORKS
Ship from store is a concept that encompasses the integration of inventory from different sales channels. It allows physical stores to be transformed into product distribution points (especially for products purchased online).
That way, if you have physical stores spread out in different regions, then you can use them to fulfill and deliver orders placed in your virtual store.
And, in this process, if a physical store doesn't have a certain product, then just relocate it from the nearest store. That way your client doesn't see ships.
By putting this concept into practice, you will have several small product delivery and distribution points. This way, you won't be dependent on just one large Distribution Center.
In other words, you move from a centralized network to operating a decentralized delivery network.
This will undoubtedly give you a huge advantage over your competition, as you can read below.
Access and read the post “ 5 omnichannel tools ” as well. Learn how to integrate your online store with your physical stores, improve customer service, and increase sales.
SHIP FROM STORE ADVANTAGES
By implementing ship from store in your company, you can obtain benefits such as:
- More savings and agility for your customers:
Customers begin to realize that they can pick up the product at the nearest store, which gives them greater agility. Also, by doing this, they can avoid paying shipping.
- Fewer cart abandonments in the online store:
Excessively high shipping costs and delivery delays are two of the main reasons for shopping cart abandonment on e-commerce websites. But with ship from store, this trend is expected to decrease.
- more loyalty:
With a fast and cost-effective delivery system, customers are sure to come back to your online store for more purchases. That is, you will increase loyalty. As a result, more customers will become customers. Remember, it's easier to keep a customer than it is to acquire new customers.
- More sales in physical stores:
When customers go to pick up a product at your physical stores, they have to go through countless shelves. This can, in fact, spark more shopping desires.
Access and read the post “ Guide shop ” as well. Discover a type of physical store that allows consumers to physically try out products before buying them via online kiosks.
CONCLUSION
The "ship from store" concept is certainly very important and valuable for those, like you, who are trying to create an omnichannel business. With it, it's possible to improve the customer experience, increase sales, and build a loyal clientele.
Access and read the article " Infinite Shelf " as well. Discover how inventory integration can increase the purchasing possibilities for customers who visit your physical stores.
