Omnichannel tools are resources that make it possible to integrate multiple online and offline sales channels in order to increase a business's sales potential.
Through them, it is possible, for example, to make a physical store unified with a virtual store of the same brand.
Thus, a consumer can search online and buy offline or vice versa.
In addition, he can also buy in the physical store and receive the products at home (as in e-commerce) or the other way around.
This definitely improves the shopping experience.
Today, a better experience is what new consumers want most in order to make purchasing decisions.
- Access and also read the post “New Consumer”. Find out what the behavior of third millennium shoppers is like and, in this way, learn how to serve them properly.
5 OMNICHANNEL TOOLS: INTEGRATE VIRTUAL STORE WITH PHYSICAL STORE
Well, if you already have or intend to have a virtual store integrated with a physical store, bet on omnichannel tools such as:
guide shop
You may be surprised at first, but a guide shop is a physical store with no stock.
This type of store only has a showcase of products, which consumers can taste and choose in person and in real time.
And if they like a product, a consumer can buy it right away.
Certainly, he can do this via a kiosk, tablet, online panel, or other self-service terminal available at the establishment.
Then, finally, the customer receives the goods at his residence via traditional freight.
One of the advantages of this type of store is that, placed in the middle of a mall, shopping center or other physical commerce square, it allows your e-commerce brand to become more tangible and more trustworthy.
- Access and also read the article “guide shop”. Find out more about the advantages of these out-of-stock stores.
pop-up store
A pop-up store is a temporary physical store that has a small inventory, which may include an " entry-level product ," for example.
It can be installed in a mall or any other place with a large number of consumers.
Thus, one of its main benefits is to increase the credibility of an e-commerce brand.
In addition, a pop up store allows a consumer to feel encouraged to make their first purchase with a brand that was unknown to them until then.
- Click on "pop-up store” to read a companion post. Get to know more features, benefits and ways of implementing this type of store.
pick up store
A pickup store is a product collection point located inside a physical store.
It is intended for consumers who have made a purchase on an e-commerce site, but have not had the patience to wait for the product to arrive at their homes via freight.
Or, even, to consumers who found shipping too expensive and preferred to pick up at a physical point to make the process cheaper.
Then, through this tool, the consumer can pick up the merchandise at a counter with face-to-face assistance.
A good tip for this feature is to deploy it in the back of the store.
Thus, the consumer will have to go through several shelves on the way back and forth.
This will certainly make him want to buy something else.
- Click on "pick up store” to read a companion article. In this way, learn about the advantages and some implementation tips of this tool.
infinite shelf
Infinite shelf is a concept that refers to the integration of physical and virtual store inventories.
Thus, when a consumer goes to a physical store and does not find the product he was looking for there, he can buy it online and receive it at home normally.
Stores without an infinite shelf have separate inventory, which prevents the process described above.
VTEX has a tool called inStore , which facilitates the implementation of endless aisle displays.
- Access and also read the article “infinite shelf”. In this way, learn more about the concept and also about the inStore machine.
Google My Business
Google My Business is a platform that makes it more practical to integrate your virtual store and physical store with Google Maps local search results and Google's search engine.
That way, people who are searching for products and services close to where they are will be able to find your e-commerce, pop up store, guide shop or other type of store more easily.
- Click on "Google My Business” to read a companion article. Get to know the resources, learn how to access the platform and register your company.
WHY YOU NEED OMNICHANNEL TOOLS
You need omnichannel tools because with them, you will definitely be able to:
- Improve your customers' shopping experience;
- Optimize the product delivery experience;
- Increase the chances of consumers finding your stores online and offline;
- Provide alternatives for both purchases and deliveries;
- Make your brand better known;
- Increase audience credibility and trust in your brand.
All this, in turn, leads to what is most important in retail: the increase in its sales and in its Average Ticket. Therefore, try to gradually deploy the tools mentioned here.
- Access and also read the article “VTEX WHO“. Discover, then, a great omnichannel tool for order management.
