There is no fixed cost for implementing e-commerce , as it includes variable factors such as the size and amount of customization of the project. However, it is possible to give an average price.
In general, the average value of an online store creation service is from R$ 50 thousand to R$ 70 thousand. This amount includes the implementation of items such as:
– The e-commerce platform
– ERP systems (business management) and WMS (warehouse management)
– The layout and usability of the online store
– Payment systems
– Security systems
– Logistics systems
– Promotion systems
The e-commerce blog
– Institutional pages and privacy policy pages
– The order and sales management system (cart)
– Product registration
Professional management of the e-commerce implementation project.
In parallel with the production of a virtual store, there are other costs that are not included in the average implementation values mentioned above. These are the operating costs:
– Payment of water, electricity, telephone and internet
– Payment for the domain and hosting of the e-commerce site
– Payment of employees
– Payment of rent, property tax or other taxes related to the headquarters
– Payment of service and product providers
– Monthly fee for payment systems, security and the platform
– Monthly investment in Digital Marketing
– Monthly investment in content marketing
– Payment of freight and shipping systems
– Payment for outsourcing the storage system
– Investment in an own storage system
In addition, as time passes, all the items that keep your online store online (from the coffee bottle that cheers up employees in the morning to the walls of the headquarters building) wear out and generate costs such as:
– Vehicle maintenance
– Maintenance of the headquarters building
- Cleaning
- Office material
– Warehouse, technologies and storage systems
– Purchase of new equipment
- Equipment maintenance
The bill seems high, but don't worry, there will be profit! However, to make a profit, you need to correctly adjust the selling prices of your products, which can be done with the Mark-Up tool.
Remember to also calculate your Return on Investment (ROI), as this will allow you to discover where your biggest expenses are and optimize your value chain to achieve profit, growth, and return.
