The team at the digital marketing agency you hired just delivered your online store, and now it's time to acquire customers. One option is to invest in sponsored links. But how much?
To know how much to invest in sponsored links for e-commerce , you need to analyze aspects such as:
– Size of the virtual store
Big businesses make big investments. Small businesses make small investments. That is, you need to work according to the scale of your business at the moment. How to do this? I recommend that you select between 3 and 10 Marketing agencies and ask your professionals what is the average investment in sponsored links that companies like yours have made in recent months. Try to keep up with the average so you don't fall behind.
– budget
If you haven't already, get used to making a budget plan for the month. This will allow you to distribute available financial resources to different areas of your company more conveniently. By knowing in advance how much money you will have available for Marketing, you will be able to allocate part of these resources for use in sponsored links campaigns with more ownership.
– Customers per month
Find out how many new customers you will need to acquire this month. Keep in mind that the average conversion rate for sponsored links ranges from 0,5% to 5%, with 2,5% being the most accepted figure. In this scenario, to acquire 10 customers, for example, you will need to generate at least 400 clicks on ads (which will generate visits to your landing pages ).
In the Adwords ad auction, each keyword has a specific price that varies according to the competition between competitors. Let's say that the keyword you are going to use is “samsung smartphone” and that the price of each click at the moment is R$4,90. So, to get the 400 visits necessary to generate 10 sales, you will need to invest R$ 1.960,00 in sponsored links for e-commerce.
Do your calculations! Make your way! Put your new online store on the shopping map!
