Vtex (developer of the Vtex e-commerce platform ) and GhFly (specializing in marketing) have created a free tool to predict the costs of sponsored links for e-commerce.
The tool takes into account market data from Google Adwords and is very easy to use. To access the system, simply go to the website “ Keyword Calculator ”, select the option “I already have an online store” or “I don’t have an online store”, enter an email address and click the “Next” button.
On the page that opens, it is necessary to select the “Store category”, which can be “Home and decoration”, “Appliances”, “Books”, “Health”, “Phone and cell phones”, “Computers” , “Electronics”, “Sports and leisure” or “Toys”.
Next, you must choose a stage of the sales funnel that can be “Top” (aims to capture consumers who do not yet have a clear objective), “Middle” (to capture consumers who already have a goal and are refining their searches ) or “Fund” (to capture consumers who have already decided on a product and are very close to making a purchase).
After choosing the sales funnel stage, you need to enter the number of desired visits (or the desired investment amount) for your virtual store and, to finish, click on the “Generate funnel” button. As a result, the calculator displays an estimate of how much you will spend to get the desired visits to your online store (or how many visitors you will get with a given investment).
If you approve, the tool's website will send you a manual containing tips for using the calculator and optimizing sponsored link campaigns for e-commerce , among other things.
Developers, Vtex and GhFly, promise constant updates to the calculator and have plans to turn it into an important indicator of the e-commerce market in the future.
