A study conducted by the multinational consulting firm RTB House recently identified (according to information from Portal Segs) the good and bad days for advertising and achieving better results with online ads, such as sponsored links for e-commerce . Check out some of the results below.
The research took into account 1 campaigns carried out by the RTB ad system in markets in Africa, America, Asia, Europe and the Middle East. She revealed that Tuesdays and Thursdays are the best and Saturdays and Sundays are the worst days to advertise online, please note:
• On Tuesdays :
o Click volume is 37% higher (better performance)
o Conversion volume is 43% higher (better performance)
o Sales peaks occur from 14pm to 16pm and from 20pm to 23pm
• On Saturdays :
o Purchase decisions are around 11% (worst performance)
When focused only on Brazil, the study revealed the following numbers:
• On Tuesdays :
o Click volume is 62% higher (better performance)
• On Thursdays :
o 117% higher conversion volume (better performance)
• On Sundays :
o Worst performance on “sales conversions”
• Best times to advertise in Brazil :
o The 14pm to 16pm and 20pm to 22pm periods generate 19% of all conversions
So, pay attention to Tuesdays and Thursdays in the afternoons and evenings because, according to this research by RTB House, these are the best days and times to advertise and improve your online store sales.
