Google Performance Max, also called the highest performance campaign, or simply Google PMAX, is the new type of ad campaign available on the Google Ads platform for use by digital entrepreneurs like you. Follow along!
GOOGLE PERFORMANCE MAX
This new type of campaign employs Google's automation feature, which involves the use of artificial intelligence and machine learning, for example, to run ads to the most appropriate audience at the right time.
Basically, Google Performance Max uses data such as audience metrics, budget and your sales conversion goals, leads, website traffic and visits to local stores and promotions to generate the ads.
Either way, ads from the top performing Google Ads campaigns can run across multiple advertising channels. That is, the campaign distributes your ad on YouTube, Discover, Gmail, Maps, and the Search and Display networks.
This allows you to unlock new audiences across different channels, generating more revenue for your business. Furthermore, it helps you achieve better performance and a higher return on investment with paid traffic , among other advantages.
ADVANTAGES OF GOOGLE PERFORMANCE MAX
As said, the Google Performance Max campaign provides several advantages to advertisers. It makes it possible, for example:
- Appear in all Google ad formats and thus increase your reach;
- Unlock new audiences on Google channels and networks;
- Drive better performance against your goals;
- Gain more transparent insights;
- Drive automation with your campaign entries;
- Simplify campaign management;
- Easily optimize your ads.
More advantages
Furthermore, the highest-performing campaigns feature responsive ads , which adapt to users' screens, delivering a better experience. Google tests variations of these ads to show the best-performing version to the audience.
In fact, you can use Google Performance Max to leverage many more leads and more sales. It is, in short, the type of campaign that is worth testing to promote the products you sell on your e-commerce.
- As soon as you can, read also: “Demand Gen: discover the Google Ads campaigns that generate more actions at important moments"
SUCCESS CASES WITH GOOGLE PMAX
Many companies are already using Google PMAX with great success. These are the cases, for example, of Trendyol, Joybird and Estée Lauder, whose directors decided to test the disclosure tool in different projects. Find out more about these cases below.
Trendyol
Trendyol is one of the biggest department stores in Turkey. It is a company that has an undeniable presence in e-commerce. Recently, the brand used Google PMAX to promote its clothing line in Germany. The result couldn't be better.
The company used Google PMAX automation capabilities to optimize categories and target audiences. As a result, Trendyol increased conversion rate by 45% and achieved an impressive 59% return on advertising investment (ROAS).
joybird
Joybird is an American furniture store with a presence in cities such as Los Angeles, Chicago, Manhattan, Seattle, San Francisco and Washington. It was already showing good results with Smart Shopping campaigns, but with Google PMAX the company has taken it to another level.
With Google campaigns and higher performance, Joybird achieved a phenomenal 95% revenue increase. In addition, it achieved 40% growth in ROAS. In this way, the company increased the power of its brand in e-commerce and its market share.
Estée Lauder
One of the most traditional beauty brands in the world, Estée Lauder has been selling products such as cosmetics, perfumes and makeup, among others, since 1946. This company's revenue is in the billions of dollars, but nothing that cannot be improved with Google PMAX.
During the Covid-19 pandemic, Estée Lauder set up higher performing campaigns on Google Ads, with which it achieved a conversion rate 2,4 times higher than usual, providing more profits for the company. Furthermore, Estée Lauder achieved 45% ROAS.
- As soon as you can click on “Google Ads” and learn about the main formats!
SUPPORT FOR GOOGLE PMAX CAMPAIGNS
Do like Trendyol, Joybird and Estée Lauder. Use the best performing Google Ads campaigns and thus maximize the chances of obtaining a higher conversion rate and growth in your e-commerce revenue.
If you need support for creating and managing this type of campaign, don't worry. You can always count on the support of Google partner agencies, who are trained for exactly that.
e-Plus Agency , for example, is a Digital Marketing agency certified in Google Ads. In addition to being certified, e-Plus Agency is a Google Premier Partner , meaning it is among the top 3% of Google partners with the best performance in online product promotion.
Learn more about the e-Plus Agency!
The e-Plus Agency serves mainly e-commerce wholesalers and retailers throughout Brazil, Portugal, Spain, Costa Rica, Argentina, Chile, Colombia and other countries in America and Europe. To hire support from Agência e-Plus to carry out better performing Google campaigns in your e-commerce, click on the button below and start a conversation via messenger app right now:
