CWV, or Core Web Vitals, is the term used to describe the metrics that Google began implementing in 2020 as part of its Page Experience update. These metrics aim to measure how good or bad the User Experience (UX) is on a website. Furthermore, they serve as a quality index that Google uses to rank website pages in its search engine's SERPs .
For an e-commerce business like yours, Core Web Vitals are extremely important. Since Google holds over 80% market share among desktop search engines worldwide, according to Statista data , maintaining healthy CWV metrics will primarily allow your online store's sales pages to receive greater visibility in Google's SERPs and, consequently, more organic visits, generating more sales. Keep reading to learn more!
KEY CORE WEB VITALS METRICS
CWV has three main metrics, they are:
- Largest Content Paint (LCP): measures the loading time of a page;
- Interaction to Next Paint (INP): measures the agility of the page after user interaction;
- Cumulative Layout Shift (CLS): measures the stability of the elements of layout of the pages.
In practice, these metrics help Google's search engine understand which pages offer the best user experience. Thus, Google ranks the best pages higher in the SERPs (Search Engine Results Pages). Furthermore, it penalizes the worst pages by placing them in lower positions, where they are rarely visited.
Boost your operations with insights from those who are already doing it. Follow @agenciaeplus on Instagram and receive daily e-commerce and digital marketing strategies to scale your business. [I WANT TO FOLLOW NOW]
USING DECO.CX TO MONITOR AND OPTIMIZE CWV METRICS
deco.cx is a headless CMS that allows you to develop extremely fast-loading front-ends for online stores. This CMS has an ecosystem of apps that you can implement in your e-commerce via plug-and-play . One of these apps, crux, allows you to monitor LCP, INP, and CLS metrics, but not only that. By installing crux, it also starts monitoring:
- First Input Delay (FID): measures the time it takes for a page to become interactive for the user;
- First Contentful Paint (FCP): measures the delay for the first item on a page to be visible to the user;
- Time To First Byte (TTFB): measures how long it takes for the server to respond to the browser's request.
Additionally, crux provides reports for metrics such as First Paint (FP), DOM Content Loaded (DCL), Onload (OL), Device Distribution and Connection Distribution, which gives you even more control over the quality scores of your site's pages. e-commerce on Google.
How does deco.cx optimize Web Core Vitals metrics?
To optimize pages with poor user experience, deco.cx has a host of features. For example, it has A/B testing and a hybrid page builder ( low-code and full-code ). It has server-side rendering and dynamic image optimization. And it also features island architecture, just-in-time CSS , and edge computing in 35 regions worldwide.
To give you an idea of the power of the deco.cx CMS , just look at the fact that stores built with it have scores above 90 on PageSpeed Insights. In fact, the Rede Torra store ranked first in Allomni's ranking of the fastest online stores in Brazil, ahead of Amazon , Aliexpress, Mercado Livre, and other major players , shortly after migrating its front-end to the deco.cx CMS. The migration was done by the e-Plus Agency. Migrate your e-commerce site too and draw your own conclusions. Learn how to do it below!
HOW TO IMPLEMENT?
To implement the deco.cx CMS, integrate apps like crux, and thus improve the Core Web Vitals of your online store, rely on the support of Agência e-Plus! Agência e-Plus has been certified in deco.cx since 2022 and is therefore qualified to create, migrate, evolve , and manage projects with this technology. In addition, it provides training, advisory, and consulting services for you, the merchant, and your employees.
Learn more about the e-Plus Agency!
With over 10 years of experience, e-Plus Agency has completed more than 400 e-commerce and digital marketing projects, including dozens of front-end migrations to the deco.cx CMS. They have served clients such as Rede Torra, Doux, Openbox2, Ela Decora, Zorba, and others. Operating in Brazil, Portugal, Spain, Colombia, Argentina, Costa Rica, and other countries, you can hire this agency from anywhere in the world. Click the button below and start a conversation with us via messaging app right now:
