Started in the 1990s in the United States, the Black Friday or Black Friday (in Portuguese) is an annual sales movement in which physical and online retailers sell products with up to 80% off.
Discounts that high make the stores sell less on the one hand, but gain more notoriety on the other. That is, it is a great opportunity for small and medium-sized stores to become better known in the market.
In Brazil, this event has been held since 2010. The 2015 edition, in turn, will take place on November 27th. So, there is still time for you to prepare. Here I list critical points that you will need to plan for to be successful:
• Tough dispute
This year there will be more stores, so the rivalry will be greater. Lower prices in the right measure and be careful not to lose out.
• More audience
The cheaper prices of virtual stores increasingly attract consumers who previously only bought in physical stores. Use good Digital Marketing strategies to attract this audience.
• Mobile technologies
According to 32nd edition of the Webshoppers report, 38% of e-consumers use mobile technologies to compare prices and 10,1% to actually buy. Therefore, migrate your virtual store to a e-commerce platform that offers mobile integration.
• Tendencies
The Webshoppers report (mentioned in the previous topic) lists as top-selling product categories those related to fashion, home appliances, electronics and telephony. View the report and stock up on demand. If you can, work with a Long tail to get more profit.
• Safety
Use digital certifications from e-commerce security in your online store, such as those indicating that your payment system is anti-fraud, for example. So consumers feel more comfortable to buy.
• Loyalty
Publish a squeeze page as soon as possible to capture e-mails from Internet users who pass through your store now. Then, when Black Friday approaches, you can send targeted promotions via email to these people.
• Credibility
If your online store is new, take care to put all the identifying data you can, such as physical address, phone numbers, contact emails and online chat. This gives buyers more credibility.
• Logistics
It's not just selling. It has to be delivered well and on the correct date. So, prepare your logistics well. Count on good delivery partners. Innovate by doing, for example, bike deliveries. What about?
In addition, you can also use the Marketplace , which is a system that brings together several small stores under the care and name of a large store. This way you can leverage the credibility of these larger stores to sell more.
Don't think that the Black Friday event starts and ends on November 27th. Customer loyalty efforts continue until the end-of-year holidays. You can, for example, run campaigns to recover abandoned shopping carts , send more promotions via email, and make your store increasingly well-known.
You have just under two months to plan and execute your Black Friday event and earn big. So, get to work!
