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What is Vtex Day and what is its importance for e-commerce?

By Tiago Moraes 2 minutes reading
What is Vtex Day and what is its importance for e-commerce?
What is Vtex Day and why is it important for e-commerce

Vtex Day is an annual e-commerce event organized since 2013 by Vtex, a leading e-commerce platform company, and sponsored by several companies, including the digital marketing agency E-Plus.

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The Vtex Day 2016 event , taking place on May 12th from 8 AM to 23 PM at the Bienal building located in Ibirapuera Park, São Paulo, will feature the following attractions geared towards entrepreneurs and e-commerce managers :

– Ecommerce Conference

Presentation of cases that show how to increase profitability in online retail.

– Executive Summit

Lectures on omnichannel management for CEOs and CIOs in the industry.

– Cross Border Conference

Cases and lectures that expose how to sell around the world.

– Vtex Expo

Fair with stands of more than 100 electronic retail companies.

– VtexFun

Place to eat, play, listen to music and network.

– Digital Entrepreneur Forum

A dedicated environment for small e-commerce entrepreneurs.

– DevZone

Releases and talks for developers.

– Demo Rooms

Demonstrations and lectures given by the event sponsors.

– Recurring Revenue

Content about recurring revenue models in e-commerce.

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The Vtex Day 2016 event will feature presentations by former Supreme Court Justice Joaquim Barbosa , the former Chief Scientist of Amazon, and the president of Microsoft Brazil, Paula Bellizia, who will give talks at different times throughout the day.

The importance of events like Vtex Day for e-commerce in general lies in the fact that they allow companies to understand how e-commerce is evolving in its multiple dimensions. This enables companies in the sector to achieve greater integration and move forward more strongly. It is because of events like this (among other factors) that Brazil is close to becoming the 4th largest e-commerce market in the world in 2016, according to the consulting firm Translated.

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