The lifespan of Brazilian online stores increased from 94 days or 3 months (in 2015) to 185 days or 6 months (in 2016), according to data from the "Brazilian E-commerce Trends" survey conducted by Big Data Corp. This data – published on the Paraíba Total portal – shows that e-commerce entrepreneurs and managers are better prepared.
For those who are not familiar with the concept, the useful life is nothing more than the period in which an e-commerce site remains in operation, that is, without going into bankruptcy and becoming extinct.
According to experts, the greater the preparation of those who create and run these virtual stores, the greater the longevity and success that the company can achieve. But how can entrepreneurs and managements qualify for this market?
Here are two types of qualification that you can perform in this context:
- Planning:
The person responsible for creating and planning the future of a business, such as an online store, is the entrepreneur. Without planning, the chances of success are lower and the chances of failure are much higher. The good news is that training is available in this field. In the article " 5 courses for those who want to become an e-commerce entrepreneur, " I discuss some of these training programs, which you can take to qualify yourself.
– Management:
Once an online store is created and the venture has a market-appropriate plan and a vision for the future, the role of the administrator comes into play. This administrator must wisely use the appropriate tools to manage and optimize sales processes, deliveries, the value chain, etc. With this in mind, I recently published the article " 5 courses for those who want to become an e-commerce administrator ". Give it a read!
By going through these qualification processes and also qualifying your employees in the specific areas in which they work, your e-commerce will be able to survive for much longer than just 3 or 6 months (which is the current industry average as stated in first paragraph) and continuously generate jobs and income for you and your employees.
