Text AI is what we call generative artificial intelligences that produce narratives, poems, songs, summaries, dialogues, email messages, translations, transcriptions, paraphrases, programming codes and markup languages, posts for social networks, advertisements for advertising platforms, articles and other types of written content. Since they became popular, they have been used to produce content in e-commerce.
AIs like Chat GPT and Gemini , for example, are at the tip of the iceberg of generative artificial intelligences capable of generating written content. Among the advantages of using them in e-commerce is the fact that they generate texts very quickly and without the mental effort a human would have to make to perform the same task.
However, text AI also has its disadvantages. One of them is that these AIs are trained with content that is often protected by copyright. In other words, they appropriate people's intellectual property without their consent. This can create a big problem for your brand. Keep reading to find out more!
5 REASONS TO USE TEXT AI IN E-COMMERCE
Among the reasons for you, the merchant, to start using text AI to produce content in your e-commerce are:
- Agile: A product description page, for example, can be ready in less than a minute. Then, theoretically, you just need to copy and paste it into your online store;
- Scalability: because it is agile, a text AI can generate dozens of pieces of content for your brand's blogs, social networks and online stores in just a few minutes;
- Customer Service: A text AI not only writes, but understands the content said by humans. This way, she can talk to people, being useful in customer service;
- Guidelines: Text AIs can be used to generate guidelines for your e-commerce. Ask, for example, the AI to create guidelines for promotions based on commemorative dates;
- Personalisation: A text AI can create content based on your customers' profiles. This way, it is possible to improve the communication experience with these customers.
Alright, now that you know 5 reasons to use text AI in e-commerce, let's take a look at the reasons not to do so. Follow the next topic!
5 REASONS NOT TO USE TEXT AI IN YOUR E-COMMERCE
You should not use text AIs to generate content for your e-commerce because they:
- They may be training on copyrighted content without the consent of the authors;
- They often generate prejudiced content, which can hurt communities and create major problems for the image and awareness of your brand;
- They hallucinate, that is, they generate texts with factual errors, being able to list non-existent qualities in products or misinform their audience with fake news;
- They have high implementation costs, which may be unfeasible for small and medium-sized e-commerces;
- They carry out plagiarism, that is, on many occasions a text AI copies excerpts of content written by human authors, and this can lead to copyright lawsuits.
As you can see, the reasons for not using text AI in your e-commerce are as compelling as the reasons for using it. But now, what to do in this case? This is what we will cover next. Read!
CONCLUSION
AIs are here to stay and, therefore, sooner or later your e-commerce will have to use them, if it isn't already using them. And as we know, the advantages are great, but the disadvantages cannot be neglected.
The first step to using text AI effectively in your e-commerce is to read the policies of these systems. Find out, for example, what type of content it is trained on. Find out if the company behind the AI has ethical principles. Find out if you can freely use the content produced by the AI in question on the web.
Additionally, pass AI-made content through human quality control. This way, it will be possible to reduce or eliminate possible factual errors and copying of content, as well as biased content excerpts. Finally, when using text AI, review everything thoroughly before publishing with your brand's approval.
- As soon as you can click on “GPT chat in e-commerce” and read a complementary text!
