The presence of e-commerce businesses on social media is incompatible with the presence of consumers (that is, there are relatively many more consumers than online stores in this medium), according to the study "E-commerce Trends 2017" published by Rock Content. But don't worry, you, the entrepreneur and e-commerce manager, can turn the tables now. Just engage your e-commerce business on the social media platforms we will mention below, which are the main social networks at the moment:
• Facebook:
Number 1 in Brazil and worldwide, Facebook has over 2 billion users. It's certainly the perfect place to create a fan page for your online store.
• Youtube:
A platform for publishing videos. With over 1 billion users, creating an e-commerce video channel on YouTube is essential for your business.
• LinkedIn:
Social network of professional contacts that has 500 million users around the world. It allows the creation of business pages.
As soon as you can, also read:
• Instagram:
Instagram is geared towards sharing photos and videos. It has 800 million users. It allows businesses to create profiles.
• Tumblr:
A social network and microblogging platform with over 550 million users, including companies like Coca-Cola.
• Twitter:
Ideal microblogging for you to pass simple and direct messages to your consumers. It has 328 million users.
• Pinterest:
Pinterest , the photo-sharing social network, currently has 175 million users. It works well with online fashion stores.
• Flickr:
Photo website with 100 million users. It will likely be integrated into Blurb in 2018, so you can create a photobook store if you want.
• Google+:
Social network with 2,2 billion users, however, with only 0,3% active, representing approximately 6,6 million people.
• Messengers:
Applications and social networks aimed at exchanging text, voice and video messages. WhatsApp, Skype, Telegram and Snapchat are some of them.
Since you're interested in the main social media networks today, take the opportunity to also read " 5 Social Media Marketing Courses for E-commerce " and learn how to increase your online store's presence on these platforms.
