T-commerce is the abbreviation of the term “Television Commerce” (Television Commerce, in Portuguese), which aims to carry out the commerce of products from advertisements broadcast on digital or common TV channels.
In general, T-commerce integrates with E-commerce, that is, products are presented on a TV channel and, during this advertisement, consumers are directed to teleshopping channels or to an online store where they can make purchases.
In Brazil, one of the companies that most use this resource is ShopTime, which advertises its products on TV channels – usually through advertising boys and/or girls – with integration with the e-commerce site.
Among the advantages of T-commerce, I can mention:
– Credibility:
TV shows have an enormous influence on people's consciences. In general, people tend to believe more in what is broadcast on TV than in other advertising channels.
– The feeling of advice:
The advertising boy or girl plays a key role in T-commerce. This professional explains how the product works and educates the buyer. Consumers feel that they are being advised and, therefore, feel more comfortable buying.
– Interactivity:
When made available on a digital channel, product presentation videos can contain direct links to the product page on your online store, offering greater convenience for consumers to make purchases.
Today it's very easy to develop a basic sales channel. Through YouTube, for example, it's even possible to do live (synchronous) broadcasts, and later the videos are available asynchronously with perfect indexing for search engines. In the article " How to create SEO content for your e-commerce video channel on YouTube " I give some tips on this topic.
Anyway, T-commerce is a way for you to add the credibility of television, which was built over decades, with the practicality of your virtual store. From this union it is expected that sales will increase and your profit will be greater at the end of each month.
