V-commerce is the abbreviation for Video Commerce which, in turn, is the production of descriptive, informative, promotional and educational videos about the products and services you sell in your virtual store.
According to a study carried out by eMarketer, about 86% of Brazilians who have access to the internet usually watch videos online, which reveals the potential of V-commerce for e-commerce like yours.
In other words, an online store with a video channel can sell much more and go much further than its competitors. An example of this is Shoptime TV. To give you an idea, Shoptime belongs to B2W Digital, which is the top 10 e-commerce company in Brazil.
For those of you interested in this topic, please note that I've already published several articles here on the E-Plus Digital Marketing agency blog about how to produce and work with videos in e-commerce. Click on the following links and read them as soon as you can:
How to do video marketing in e-commerce:
I expose some types of videos and show you how you can create them.
How to create a YouTube video channel:
I present a step by step to create the channel and discuss the potential of the resource.
How to create SEO content for your e-commerce YouTube video channel?:
I talk about creating various types of content and basic SEO indexing.
7 SEO techniques for your e-commerce channel videos:
I approach SEO indexing more intensively than in the previous article.
For everything you do in e-commerce, it's good to plan ahead. Therefore, I advise you to visit the video channels of other online stores as an initial task to start planning yours.
Next, develop the project on an experimental level, run tests, create video prototypes , interface designs, etc. Gather feedback, refine it, and only then officially launch your online store's video channel.
