Are you unsure whether or not to open an online store? In this article, I intend to give you good reasons to go ahead. Check out the 5 reasons below to start implementing an e-commerce business now.
Let's ask ourselves: why have an online store? Here are some answers:
1. Because national e-commerce is still in its infancy!
Despite the Brazilian e-commerce hitting record after revenue record year after year, it is still in its infancy. He just 2% share in retail while physical stores have 96%. Therefore, the chances of getting a good place in e-commerce now are greater than if you leave it for later when the market is already saturated. The tip is: get in a niche, evolve and in a few years you could become an industry sales leader. If he can do that, it will be very difficult for a competitor to beat him in the future.
2. Because e-commerce is constantly evolving!
E-commerce is in its infancy in terms of market share, but it is rapidly evolving in terms of technology. Every day there are updates on issues such as Front-end and Back-end e-commerce, logistics, forms of disclosure, means of payment, security, customer analysis software, etc. These innovations increase the quantity and quality of services, improve interaction with consumers and facilitate internet sales.
3. Because an online store allows you to sell to wider markets!
With a virtual store, you no longer depend on the movement of a street, square or shopping center as is usually the case with physical stores. E-commerce makes it possible for you to make sales on your street, in your neighborhood, in your city, in your country and even to the Exterior. And that can be done 24 hours a day, 365 days a year, for as many years as you wish.
4. Why virtual stores are easier to promote!
When concluding a contract with a digital marketing agency, your virtual store can be publicized by different means, such as sponsored links for e-commerce, E-mail Marketing and SEO content, for example, which allow a precise segmentation of your target audience. In addition, e-commerce offers information such as Big Data (such as the Customer History), which can be interpreted so that you can better understand your consumers, optimize User Experience and Customer Experience and, thus, be able to sell more and better.
5. Because a virtual store is cheaper than a physical store!
There are different types of online stores. The economic ones, aimed at individual entrepreneurs, can cost less than R$ 5 thousand. The small ones, aimed at small companies, range from R$ 5 thousand to R$ 50 thousand. The medium ones, ideal for medium-sized companies, go for R$ 50 thousand to R$ 70 thousand. And the top ones, which are suitable for large companies, have an implementation that costs from R$ 70 thousand upwards. Depending on the type of system used, the entrepreneur will have to pay a rent. O Vtex e-commerce platform rental, for example, is only R$ 750,00 per month plus 3% on the value of approved orders. These prices are, therefore, very economical compared to the prices of a physical store, in which the rent of the commercial point alone can cost from R$ 5 thousand to more than R$ 200 thousand per month (depending on the location).
Remember that the first step in implementing an e-commerce business is creating a Business Plan . Following that, you will need to open a company, that is, register it with the National Registry of Legal Entities (CNPJ). Learn more in “ 10 tips for opening an online store and achieving success ”.
