Today we'll continue our series on e-commerce marketing , in which we've already discussed B2B and B2C models . In the article " Get to know the types of e-commerce ," I briefly list each of them. It's worth reading!
Now it's time to address the B2E business model , which stands for "Business to Employee," and can be done through online stores or integrated into the company's intranet.
To get an idea of how this might work, I've selected a few examples for you to take a look at. Check out:
Banco do Brasil Employees Pension Fund (PREVI)
SulAmérica for employees
– Sale to Electrolux employees
Unlike B2B (where purchasing power is very high) and B2C (where the market is huge), B2E Marketing requires selling cheaper products to a specific group of people who work within the corporation.
Thus, in the context of integrated communication, B2E electronic commerce must be included in the scope of the so-called Internal Marketing and, in this way, provide the following benefits:
– Increase the quality of life of employees
– Engage and motivate employees
– Avoid turnover (replacement of employees), which costs the company dearly
– Improve the quality of services provided by employees
For B2E e-commerce marketing to yield a good return, it's essential to thoroughly understand employee expectations and create products that perfectly fit their needs—that is, products that alleviate their pain points and improve their performance.
We at the E-plus Digital Marketing agency are at your disposal to help you implement an online store with B2E e-commerce marketing . Contact us by phone at (11) 2373-5471 to schedule a meeting and get a quote.
