Gamification is the name given to the set of techniques that aim to facilitate interaction between a company (which could be its virtual store) and its target audience through playful stimuli.
Gamification techniques were originally used in video games and have recently been adopted by marketing professionals, who have been using them in their online content marketing campaigns.
The essence of these techniques is the proposition of challenges that stimulate curiosity, cooperation and/or competitiveness and that, if completed, grant physical and/or virtual rewards to the participants.
One of the companies that use gamification is Kobo. It sells digital books on a platform that counts statistics and automatically gives stamps (virtual awards) to those who meet certain reading goals, which increases engagement. Stamps can also be shared on social networks and, therefore, generate publicity and attract new customers.
There are several ways to work with gamification of content in e-commerce . You can, for example, develop a news app about your online store and your business as a whole, and offer prizes such as movie and/or theater tickets to the most frequent readers or to those users who share your content the most on social media.
Literally, you can use the entire strategy of a video game in your e-commerce business. This means you can create a ranking of users who read, like, recommend, or share content the most, as well as those who buy the most, have the highest average order value , etc., with prizes for the top performers or for those who level up or advance from one stage to another.
In short, to work with content gamification in e-commerce you need to create fun tasks for your viewers and offer physical and/or virtual rewards for those who complete them. Finally, create content with playful stimuli and increase engagement and loyalty in your virtual store!
