More than half of online purchases occur after Google searches

Atlas – an intelligence and data analysis system for virtual stores – recently published the study “E-commerce Radar: 1st semester 2017” which showed that more than half of the purchases made in Brazilian e-commerce originate from Google searches made by consumers. consumers.

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The research was produced based on statistics from 700 small, medium and large e-commerce sites, whose managers use the aforementioned intelligence tool.

According to the study, 52% of online purchases occur after consumers perform some type of search on Google's search engine. Check the numbers in detail below. In general, consumers buy after viewing:

• Sponsored links for e-commerce on Google : 27%

• Organic Google SEO Content : 25%

• Direct access via “www” : 12%

• Other sources : 10%

• References : 7%

• Email Marketing : 6%

• Organic reach on Facebook : 5%

• Criteo : 4%

• Sponsored Facebook ad : 3%

• Buscapé : 1%

The numbers clearly demonstrate that currently, sponsored links for e-commerce and SEO content production for e-commerce blogs are essential for the survival of online stores like yours. Therefore, try to divide your Digital Marketing budget in a way that adequately covers these needs.