Content production is an extremely easy job, but only in the world of imagination. From the moment a person starts to produce texts effectively, difficulties appear and they are not few.
Furthermore, developing a single text per month is one thing, but producing more than 10 texts daily is quite another. But to make your path easier (if you want to create your own SEO content ), we've listed these masterful tips that will save you time:
• Keywords: The first step in creating SEO content for e-commerce is choosing keywords related to a product or your business niche. To do this, you can use tools like Keyword Planner and SemRush , which reveal the most searched terms on internet search engines;
• Guidelines: keywords are the basis on which the writer will outline the subject, focus and script for producing the text, in a process called an agenda. The agenda explains how the approach should be, contains justifications for doing it in a certain way and not another, makes known who should be consulted, which books and documents should be read for the text to be produced;
• 5-phase method: with the agenda in hand, the writer will begin a 5-phase process:
– Phase 1: research, observation, documentation and interviews
– Phase 2: period of stillness, incubation and reflection of phase 1
– Phase 3: fixed subject in mind and beginning of text production
– Phase 4: rereading and improving the text
– Phase 5: editing, correction and final proofreading of the text
• Sales triggers: while creating the text according to the 5-phase process described above, the writer inserts persuasive arguments (based on Neuromarketing) in order to make the reader perform certain actions such as downloading free content, viewing an image, buying a product, etc.;
• Language: Writing for a religious audience is different from producing SEO content for video game consumers. Therefore, the writer adapts the language according to the audience;
• Titles: need to grab attention, spark interest, awaken desire, and provoke action. Furthermore, they should explain the text's usefulness, generate urgency, convey the idea of "unique content," and be specific rather than general, as Henrique Carvalho teaches in the text " How to Write Titles Impossible to Ignore ";
• Metadescriptions: abstracts inserted in a specific location of the content production platform and which later appear in search results (right after the article's title and electronic address);
• Layout: whether on a website or blog, it is of fundamental importance for a good reading experience. An excellent text may never be read if the layout is poor. Therefore, take care of the images, the presentation of the text (whether in "running" format or in " F-pattern ") and respect Proximity, Alignment, Contrast, Balance and other design rules.
If you don't want to go through the trouble of producing content yourself, know that clients of this Digital Marketing agency receive referrals to experienced SEO writers (with more than 5 years of experience in the sector). To access these writers, simply develop your online store with us . Call (11) 2373-5471 and get a free quote!
