In the world of SEO , so-called black hat techniques are a set of actions intended to circumvent the rules of search engines like Google in order to quickly improve a website's ranking (which could be an online store, for example) in search results.
Due to its "outlaw" nature, the English term " black hat " is a reference to old American Western films, in which criminals always wore hats of that color. Learn more below!
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BLACK HAT SEO TECHNIQUES
There are several black hat SEO techniques ; here are a few of them:
Automatic content:
In general, these are texts generated by translation software, groupings and mixing of blocks of texts taken from other pages, among other similar tactics.
Link gangs:
These are groups of people who put together link exchange packages for their e-commerce websites, who do large-scale guest posting , who pay money for links, or who use automated programs to generate links.
Copy and paste:
It is the deliberate copying of content from other websites. It also involves copying content feeds, embedding videos, images and texts, etc., and also inserting content with small changes such as the use of synonyms.
On the " Webmaster Guidelines " page , Google lists more than ten techniques of this type that you should avoid in your online store and/or e-commerce blog if you don't want to be penalized.
GOOGLE PUNISHMENTS FOR BLACK HAT USE
The penalties of Google, which is the largest search engine today, for e-commerce that use the mentioned techniques are basically two:
“Minor” penalty:
Severe decrease in ranking positions and consequent loss of audience.
Maximum penalty:
Removal of the site from the Google search index.
Both penalties are subject to review; however, there is no guarantee that the problem can be resolved, which may force you to abandon your current website and start a new one with the appropriate techniques. Therefore, work on SEO properly from the beginning and avoid future damage to your e-commerce business.
