In e-commerce, a backlink (an English term meaning something like "return link") is simply a link placed on an external website that points to the homepage or another page of your online store or e-commerce blog.
This type of linking can provide numerous benefits to your e-commerce sites, such as:
• Entrance doors :
Each link is a gateway capable of bringing visitors to your product pages and increasing your sales.
• Solutions that build loyalty :
Anyone who clicks on a link is trying to get answers. By offering good answers, you build loyalty and attract these people to your business.
• Authority :
When someone naturally (without your intervention) creates a link to your online store or e-commerce blog, it demonstrates your authority in the field.
• Popularity :
SEO experts say that each link pointing to your store acts as a vote and thus positively influences your Google ranking.
Looking at it from this angle, you might think it's a great deal to have not just one, but dozens, hundreds or maybe thousands of backlinks pointing to your pages. And you are right!
You should know, however, that there are links that may not generate much traffic, however, they come from relevant sites, so it is good to let them continue to exist; and there are links that provide a high amount of traffic, which is even better for your online business.
But be careful, because not all backlinks will be good for your e-commerce site. Links from irrelevant pages, as well as those obtained through "black hat" (abusive) SEO techniques, can be very harmful and generate penalties from search engines, thus relegating your pages to internet oblivion. In the article " Does guest posting work in e-commerce? " I write a little more about this issue. Access and read it!
