Hello, hello, friends and readers! I'm here with the third post in the monthly series about e-Plus agency case studies . In this article, I'll tell you about the online store of Inovathi, a brand that operates in the smart fashion industry.
Inovathi opened the doors of its first physical store in 1999 at the initiative of some young entrepreneurs. In just over 20 years, the company opened 60 of them in several Brazilian states. In addition, in the 2010s, it kick-started e-commerce.
Today, Inovathi's e-commerce sells six product categories:
- Bags: travel, onboard, small, medium and large; with or without wheels, in various materials;
- Accessories: bags, fanny packs, necessaires, jars, travel accessories and much more;
- Backpacks: for laptop, with or without trolley, of various brands and materials;
- Scholarships: back, wallets, premium, female, of various brands and styles;
- Children: backpacks with or without wheels, lunch boxes, cases, male and female;
- Young Adult: backpacks with or without trolley, sports, lunch boxes, of various brands.
As you can see, Inovathi is an online store where accessories are essential. The company analyzes trends and thus manages to work with a mix of products that social movements identify with.
Thus, through Inovathi's e-commerce, consumers can buy thousands of tasteful products. And best of all, they can do it from the comfort of their own home. Well, read on and get even more inspired by this virtual store!
As soon as you can click and read about other series of content on our blog:
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- e-commerce projects: 11 ideas to start an e-commerce;
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INOVATHI E-COMMERCE: FIRST QUALITY DESIGN
If you visit Inovathi's online store right now, you'll immediately notice its beautiful design. For example, observe how well-aligned all the elements are, with excellent balance and contrast.
Furthermore, the design of this e-commerce website incorporates the principles of repetition, proportion, and proximity from Design Theory . The result is an online store that conveys credibility to the public and thus boosts the desire to buy.
It's also worth remembering that this online store was designed in such a way as to avoid the so-called " illusion of completeness ." This allows consumers to have a seamless content viewing experience and thus avoids missing important information.
This site is also compatible with all screen formats and sizes. A test done via Google's Mobily Friendly tool shows that it is mostly mobile-friendly.
When consumers click on a product, they gain access to its sales page, which displays multiple images of the product for sale. Furthermore, each of these pages includes product details, a large "Buy" button, and the price is clearly visible, as required by the E-commerce Law.
The layout and design of Inovathi's online store were developed by the e-Plus agency team using the Linx Commerce platform . This platform has a 100% editable CMS, which allows you to create and edit everything according to the client's needs and market demand.
VIRTUAL STORE RESOURCES
Inovathi's online store has the main features of the Linx Commerce platform. It has omni checkout, Easy checkout, one click buy and native integration with the biggest marketplaces on the web.
It also comes with a system for creating pricing and promotion rules, creating collections, targeted campaigns, multiple payment methods, SEO Friendly, mobile first and other features.
In other words, Inovathi is a complete virtual store, which allows the company to complement the sales of its 60 physical stores. Have a store like this you too! Be successful selling products via e-commerce!
As soon as you can, click on “ E-commerce website building ” and learn more about the e-Plus agency, which has already developed more than 300 online stores for national and international clients.
