Hello, hello, friends of the e-Plus Agency blog, how are you all? Today I bring you another success story in the e-commerce field. This time, I'll present the story of the Iguatemi 365 marketplace , which migrated from the Magento platform to VTEX and increased its performance score by 300% , thus improving online sales. Want to know more about this case? Come along and I'll tell you!
- As soon as you can click on “What is VTEX” and read our article in which we explain everything you need to know about this e-commerce platform!
DISCOVER IGUATEMI 365
Iguatemi 365 is the marketplace of one of the largest shopping center management companies in Brazil, Iguatemi SA. Currently, this marketplace has 130 sellers and 350 premium brands . It primarily sells fashion items and home products online.
For your information, Iguatemi SA has a stake and shares in 14 shopping centers in the country. In addition, it also has a stake in 2 premium outlets and 3 commercial towers. The board of directors is directly involved in the administration of these ventures.
Launched in 2019, the Iguatemi 365 marketplace was created to become the only sales channel for Iguatemi SA that operates every day of the year, 24 hours a day. It is no coincidence, therefore, that it includes the number 365 in its name, representing the days of a year. At the time, the project cost the company R$15 million.
Despite successfully gaining traction online, the Iguatemi 365 marketplace had been underperforming recently. This prompted the company's management to seek a solution, and that's when the VTEX platform entered the picture. Keep reading to learn more!
THE IGUATEMI 365 PROJECT WITH VTEX TECHNOLOGIES
The Iguatemi 365 project with VTEX consisted of migrating the e-commerce platform, primarily aimed at improving performance. Thus, the marketplace , which previously operated on Magento, began to be managed by the VTEX platform in 2023. With more advanced and relatively easy-to-implement solutions, the VTEX platform provided the resources that Iguatemi 365 needed to grow.
SOLUTIONS
Among the main VTEX solutions for Iguatemi 365 I can mention, for example:
- native features: the company used as many native tools as possible from the VTEX platform. This provided much more practicality and agility to e-commerce management. While on the previous platform the Iguatemi 365 team needed to develop applications from scratch, at VTEX they were already tested and ready to use;
- Customization: the VTEX platform has development tools for front-end which provide the possibility of 100% customization. In this way, the Iguatemi 365 team was able to customize the store front according to the brand's precepts. Furthermore, it was possible to develop faster pages, which offer a better shopping experience for customers.
Finally, it's important to mention that the VTEX platform comes with a native marketplace feature , which facilitated the development of Iguatemi 365. Furthermore, the platform includes the VTEX Marketplace Network tool , which allows for faster and less costly connections between marketplaces and sellers within the VTEX ecosystem. In any case, the project results are already in; check them out below!
RESULTS OF THE IGUATEMI 365 PROJECT WITH VTEX
The project to migrate the marketplace to the VTEX platform was completed in just 4 months and yielded the following for Iguatemi 365:
- 300% (4 times more) increase in score performance, which reached 89 points;
- 82,5% reduction in page loading time, which opened in 4 seconds and now opens in 0,7 seconds;
- 8% increase in NPS overall market share, which rose 4 points.
As you can see, VTEX technologies have been a game-changer for Iguatemi 365. Now, the marketplace boasts significantly improved performance and features that enable scalable growth in the coming months and years. For these reasons and more, using VTEX technologies is worthwhile.
HOW TO IMPLEMENT A PROJECT WITH VTEX TECHNOLOGIES?
To implement an online store and/or marketplace project using VTEX technologies, rely on the support of Agência e-Plus. Agência e-Plus has been VTEX certified since 2015 and is recognized worldwide by the VTEX Quadrant . It operates in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador, and other countries.
With over 10 years of experience, e-Plus Agency has developed more than 400 e-commerce projects for major brands such as Pirelli, Sonda, Torra , Speedo, Le Coq Sportif, Yamamura, Xerox, and many others. To hire our services, click the button below and start a conversation with our team via messaging app:
