Digital transformation has been a recurring topic in the mainstream press. This week, for example, the news “Husqvarna launches virtual store” spreads across the internet via information sites. The project mainly aims to increase the brand's presence in the market.
Just for context, Husqvarna is a Swedish multinational founded in 1689. This company is therefore more than 300 years old. It currently has over 15 employees in over 100 countries. In Brazil, it has been operating for 40 years.
Husqvarna is a manufacturer of machines and accessories for forestry maintenance, agribusiness , and gardening, among other segments. In 2017, the company had a revenue of approximately R$ 16 billion, according to figures released by the Segs portal.
Find out more then about the features of said online store. Also know the hotsite recently launched by the company. Finally, learn how to develop, promote and manage your own virtual store!
As soon as you can, also click on " Digital Transformation ". This way, you can discover what this term refers to, learn about its history and implementation stages!
HUSQVARNA LAUNCHES VIRTUAL MACHINE STORE
Husqvarna's online store has more than 90 products and accessories. They are distributed in seven main departments, they are:
- grass cutting: brushcutters, multifunctional and lawn mowers;
- wood cutting: chainsaws and pruners;
- strength and energy: generators and motor pumps;
- pruning and cleaning: trimmers, blowers, pruners and brush cutters, etc.;
- preparation and cultivation: sprayers;
- battery powered: casual, professional appliances and accessories;
- Accessories: lubricants, containers, etc.
Each of the Husqvarna webshop sales pages has product details, datasheet, instructions for use, application and reviews. They also display photographs of the devices and even videos.
Another nice feature is the button to download the PDF manual of the device being sold. Finally, there is a recommendation system for other products and an “Add to cart” button, which leads the consumer to checkout and pay for the purchase.
HUSQVARNA HOTSITE SELLS ROBOT LAWNMOWER
In addition to the aforementioned online store, Husqvarna launched a dedicated website for selling only one product: its robotic lawnmower, the Automower . This device, which operates automatically 24 hours a day, provides professional-quality lawn mowing.
The hotsite informs the concept of the machine, how it works, lists its attributes and lets us know its applications. In addition, it also provides testimonials from customers who have already purchased the device and the location of retail stores.
As you can see, with the launch of an online store and a hotsite, Husqvarna evolves in terms of digital transformation and this gives it advantages such as more connectivity between buyers and dealers, which is a step towards increasing sales.
In addition, this digital transformation makes it easier to promote products. Finally, it also allows the company to adapt to the way of shopping of new consumers who have already been born and develop in a digitalized world.
HOW TO DEVELOP, PROMOTE AND MANAGE YOUR OWN VIRTUAL STORE?
If you, the reader, are an entrepreneur seeking inspiration to create your own online store, the first step is to create a Business Plan . From this plan, you can move on to the company formation phase and only then to the creation of the e-commerce website.
For those who are Individual Microentrepreneurs (MEI), the most suitable platform for creating an online store is Loja Integrada. This type of system is very easy to configure, so the service can be done by the entrepreneur themselves.
For those who own a small, medium, or large company with monthly revenue exceeding R$70, it's more worthwhile to use a more robust e-commerce platform like VTEX . In this case, you will certainly need the support of an e-commerce agency for layout/design creation and e-commerce implementation.
Regardless, entrepreneurs (including micro-entrepreneurs, small, medium, and large companies) need to primarily promote the sales pages of their online stores. This can be done through Digital Marketing and Performance Marketing tools.
Management, in turn, must be constant. For this, multiple software and applications are used, in addition to management knowledge that can be learned in online courses at schools such as ComSchool, for example.
Individual micro-entrepreneurs (MEIs) can manage their businesses on their own; however, larger companies need to hire professionals such as digital marketing managers and e-commerce managers , among others, to manage all processes effectively.
Access and read our article " E-commerce Profession " as well. Learn about the main professions in the sector!
