Google manager reveals Brazilian consumer trends

In a recent communication event held in the city of Blumenau, the manager of strategic partnerships at Google Brazil, Julia Lopes, revealed (according to Agência IN) some data on Brazilian consumer habits, which are important for you as an e-commerce administrator increase your awareness of the environment in which you operate. Check out:

1. 74% of people search the web before buying in a physical store
2. 83% use search engines to find stores close to where they are
3. 49% are tempted to visit an online store when they see an ad/display
These numbers, however, won't help you at all if you don't have a plan of action. Therefore, the first tip in this regard is to include this data in your Business Scenario Simulator, which will allow you to combine them with other pertinent information and increase your view of the whole.

With that done, here are some other tips that may be useful to you:

– Have top-notch sales pages

Since most people search on Google and then look for a physical store, what you have to do as an e-commerce administrator is to create better sales pages in order to get these customers to stay and buy from your online store. .

To learn how to do this, read:

Landing page and product page in e-commerce

– Adapt your store to different technologies

To access the web, people use desktops, laptops, netbooks, tablets, smartphones, and other technologies with different screen sizes, to which your online store needs to adapt. Therefore, use an e-commerce platform that allows you to work with mobile sites , mobile apps , mobile-first design , etc.

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– Work with Remarketing

Nearly half of the audience surveyed in the Google study feels inclined to visit an online store after seeing an ad on the Display Network. Therefore, it's essential that you create more effective remarketing campaigns to attract and sell to these people.

All these tips will only make sense, however, if your online store is present on search engines, especially Google, which is only possible through sponsored link campaigns for e-commerce and through an SEO strategy.