A study carried out with approximately 4.500 people aged 16 to 75 in March and published in October 2016 by the Google company reveals that Brazilian e-commerce revenues will double in the next 5 years.
If this expectation becomes reality, the national e-commerce that had closed the year 2015 with BRL 41,3 billion in sales will reach the end of 2021 with a turnover of BRL 85 billion.
Plus, according to Google, by 2021:
– 41% higher will be the share of smartphones in e-commerce
– Approximately 27 million people will make their first online purchase
– 17% will be the growth in sales of sporting goods and books
Confirming the predictions I published in the posts “ Top five e-commerce trends for 2016 ” and “ Top five digital marketing trends for 2016 ”, Google's research shows that 19% of e-commerce sales will occur via mobile technologies by the end of this year. In 2015, this figure was 12% (e-Bit/Buscapé research).
This type of research gives direction to e-commerce companies like yours, which are focused on optimizing results. Obviously, forward-thinking managers end up increasing investment in certain areas of their e-business after seeing data like this.
