Floria migrates to VTEX is news that shows us that the expansion of VTEX in Europe is going from strength to strength. Yes, as Floria.ro is the largest florist in Romania, recently selected as the official supplier of flowers to the Romanian Royal Family. Undoubtedly another great customer for the Brazilian cloud commerce multinational.
Floria.ro came into history in 2010. Since then, over ten years, the company has grown enough to stand out in the Romanian market. But in 2021, the florist's management surveyed their consumers to try to find out if it was possible to further optimize the shopping experience, which resulted in several opportunities for improvement.
The need to offer more efficient and intuitive navigation in the online store, for example, was one of the most important factors. In addition, the company aimed for business expansion. Therefore, Floria's management decided to migrate to the VTEX platform.
In fact, the new system allowed the florist to implement a business model based on a marketplace. Thus, the company expanded the network of partners and expanded its product catalog. With the success, the news “Floria migrates to VTEX” gained more strength in Europe.
“With VTEX's native marketplace capabilities, we were able to deliver Floria.ro functionality specific to a flower marketplace,” explains VTEX's Eastern Europe manager & EMEA SVP, Crist Movilã. “Floria partners can now manage orders more easily, giving customers an experience at the level of their expectations.”
FLORIA MIGRATES TO VTEX: GET TO KNOW THE NEW FLORAL RESOURCES
With the migration, the VTEX platform enabled Floria to customize the online storefront according to the company's demands and culture. The new layout and design offer a more fluid shopping experience, in other words, the way consumers want it. In addition, the e-commerce site now has features such as:
- Internal search engine with filters and sorting options;
- Wishlist;
- Selection of “standard” and “premium” product options;
- Resource to include a personalized message card;
- Product recommendation system;
- Payment methods such as one card or two cards, transfers and installments;
- When migrating to VTEX, Floria can take advantage of Smartcheckout, an agile checkout with safe saving of card data for future purchases;
- Blog integrated with the virtual store;
- Social selling VTEX for virtual cart sharing;
- VTEX subscription system for customers to subscribe to products.
In addition, migrating to VTEX allowed Floria to internationalize its operation through a virtual store with multiple languages and currencies, and deliveries in 16 countries in less than 24 hours. And that's not to mention the ability to deliver new functions through the integration of third-party applications.
“We feel that we are now able to better serve the immediate flower delivery options that are so valued by our customers,” said Floria General Manager Marina Popesco.
Finally, if Floria is migrating to VTEX, why can't you? To do as Floria did and migrate to VTEX, contact the e-commerce agency e-Plus , a VTEX partner since 2015, right now. Simply click the button below and start a conversation via the messaging app:
