VTEX Subscription System is a VTEX application that allows you to offer a recurring purchase service in your online store. In other words, it enables your online customers to choose how often a purchase should be repeated over time.
For example, a customer enters your online store and chooses a product. Soon after, at checkout or in the “My Account” panel, he can activate a subscription. Thus, the order is placed automatically, periodically and regularly on a scheduled date.
In effect, this feature allows your customers to save time. That is, they don't have to manually repeat the order every time they need to buy the same product. This undoubtedly provides a better shopping experience in your e-commerce and generates more loyalty.
HOW THE VTEX SUBSCRIPTION SYSTEM WORKS
The operation of the VTEX subscription app is very simple. Basically, it allows your customers to generate a subscription order in two ways, check them out below:
- At checkout: A selector is shown for each product during checkout with subscription options. The customer then selects the options he wants and proceeds to pay.
- On the “My Account” page: Customer activates a subscription without going through checkout. On the “My Account” page, he can click on “New Subscription”, select the products, add payment method and click on the “Subscribe” button.
Furthermore, you can add a " Buy and Subscribe " button to your online store's product pages . The Empório Quatro Estrelas e-commerce site, developed by Agência e-Plus, for example, uses this feature.
While subscribing to a product, the customer can choose to pay with a debit or credit card. In any case, if there is a problem with the payment, the system will not generate the signature.
subscription details
The customer will always be able to check the details of their subscriptions as a list of all subscriptions is displayed in the “Subscriptions” section on the “My Account” page. He can thus check the details through a notification box. This box displays actions that allow the customer to:
- Edit subscription frequency;
- Change the period;
- Edit the billing day;
- Edit the delivery address;
- Pause the subscription;
- Unsubscribe;
- Change the payment method;
- Add products.
You, in turn, can communicate with your customers through the Message Center . This feature allows you to send transactional emails related to subscriptions. This way, you can communicate with them about orders, errors, cancellations, product unavailability, and other matters.
HOW TO ACTIVATE THE VTEX SUBSCRIPTION SYSTEM?
To activate this system, you must:
- Install the VTEX subscriptions app;
- Configure payment methods;
- Create a subscription plan and associate products with that plan;
- Configure your e-commerce employees' access to the app.
Finally, remember that to activate this feature in your virtual store, you can always count on the e-Plus Agency, which has been a VTEX partner agency since 2015, having produced more than 300 virtual stores with the VTEX platform since then. If you want to start a conversation with the e-Plus Agency on this topic, just click on the button below:
