Inbound Marketing or Inbound Marketing is a Marketing concept that allows consumers who are looking for a solution on the web via Google or another search engine to find the content of your e-commerce and, thus, also find your products. . In this post, I will show you companies that are examples of Inbound Marketing.
Before proceeding, however, it's worth highlighting that the foundation of Inbound Marketing is content. Therefore, companies intending to implement it should create and maintain content channels such as fan pages on social media, YouTube channels, web radios, and podcasts, for example. Not forgetting, of course, the e-commerce blog and the online store's own sales pages , which are also excellent sources of content.
It's also important to mention the power of using Inbound Marketing. Just to give you an idea, according to an infographic from Invesp :
- 62% lower is the cost of Inbound Marketing compared to traditional Marketing and, in addition, it triples the leads;
- 80% of business decision makers prefer to get information about a company through a series of articles rather than via advertisements.
- From 6% to 12%, inbound marketers double the average conversion rate of a website.
Inbound Marketing in E-commerce
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Also according to the same infographic, Inbound Marketing when executed correctly is 10 times more effective than Outbound Marketing. That's encouraging. That must be why so many companies are embracing this feature. And in this post, I take the opportunity to list some of them as examples of Inbound Marketing. Check it out next!
EXAMPLES OF INBOUND MARKETING: RENNER, SAMSUNG, MAGALU AND ALIEXPRESS
All companies that use content to attract consumers can be considered examples of Inbound Marketing. Below, I list four of them and present their main dissemination channels. Read:
1 - Renner
Lojas Renner SA is a Brazilian chain of fashion stores that in 2022 will complete 100 years of existence. In 2018, it was at the top of the Melhores e Maiores de Exame ranking. It has about 600 physical stores in operation. In addition, it has an online store.
Renner is a good example of Inbound Marketing. This company maintains several content channels such as Rádio Renner on Spotify, a YouTube channel, and fan pages on Facebook, Instagram, Pinterest, and Twitter. Furthermore, Renner also has the Estilo Renner blog.
2 - Samsung
Samsung is one of the biggest technology companies in the world. The company has virtual stores in different countries, which sell cell phones, televisions and notebooks, for example. In addition, it has an extensive list of resellers.
Their blog, the Samsung Newsroom , showcases the features of their products and the latest news from the brand. Samsung also maintains channels on YouTube, as well as fan pages on Instagram, Facebook, and Twitter.
3 – Magalu
Magalu or Magazine Luiza is a Brazilian retail company founded in 1957. Since then, it has created more than 1.100 physical stores and an e-commerce. The company has a project called Digital Mission that aims to disseminate content on the web.
An excellent example of Inbound Marketing, the Missão Digital project includes Lu Explica ( Lu's Blog ), a blog that covers topics such as games, books, and cell phones, for example. The retailer also has a YouTube channel and fan pages on Twitter, Instagram, Facebook, and Pinterest.
4 – Aliexpress:
Aliexpress is a marketplace that emerged in history in 2010 at the initiative of the Chinese Alibaba Group. The idea of this marketplace is to allow Chinese exporters to sell their products to several countries around the world via the internet.
Another good example of Inbound Marketing, Aliexpress has Alixblog with content about fashion, electronics, sports, etc., in several languages. In addition, it maintains fan pages on Twitter and Facebook.
HOW TO CREATE INBOUND MARKETING CAMPAIGNS ON E-COMMERCE
To attract consumers with content, as exemplified by the Inbound Marketing strategies I listed in the previous section, your company first needs to create an Action Plan. Start by listing the content channels you will work with. I recommend just two initially: your e-commerce blog and your online store. Produce SEO-rich content for these channels, as this will ensure good ranking in Google's SERPs and generate traffic.
To monitor visitors throughout your Sales Funnel , make use of Inbound Marketing platforms. Here at Agência e-Plus, for example, we use RD Station to manage the Inbound campaigns of our client online stores. RD Station offers Lead Tracking and Lead Scoring , two essential features for monitoring Inbound Marketing campaigns.
Finally, if you want to outsource your inbound campaigns, simply hire an inbound marketing agency . The e-Plus Agency , for example, is recognized as the breakout inbound agency of 2021 by RD. To get in touch, simply click the button below and start a conversation via messaging app right now:
