RD Station is an ecosystem that brings together two software solutions: one for Customer Relationship Management (CRM) and another for Digital Marketing Automation, as well as several partner agencies that you can use to implement and manage these software solutions in your company. Due to its great usefulness in e-commerce, more and more entrepreneurs in this sector, like you, are trying to understand what RD Station is.
Created around 2011 by the Florianópolis-based marketing consultancy of the same name, the RD Station ecosystem quickly became a success. In Brazil and Latin America, the brand's two software platforms, RD Station Marketing and RD Station CRM, are already used by more than 25 clients such as OLX, Sebrae, and Impacta. Below, you will learn why e-commerce companies are investing in these resources. Keep reading!
WHAT IS RD STATION: RESOURCES
The RD Station ecosystem has two software programs that operate on the principles of Sales Funnel, Inbound Marketing , and Marketing Automation. Essentially, these software programs capture unknown visitors and then transform them into contacts ( leads ), customers, loyal customers, and ultimately, promoters of your business.
In this context, the most important software in this ecosystem for e-commerce is RD Station Marketing, which makes it possible to capture contacts on the web and convert them into customers with relative ease. To do this, it has 5 modules. The first 4 modules relate to the pillars of Inbound Marketing. I will explain each of them briefly below:
1 - Attraction:
"Attraction" is one of the main modules of RD Station Marketing. Through this module, you can create and monitor posts on social networks such as Twitter, LinkedIn, and Facebook. In addition, it allows you to work with paid media such as Facebook Ads. It also enables you to list important keywords to create and improve SEO campaigns on e-commerce blogs.
As you can see, the "Attraction" module is focused on content generation. This content aims to attract unknown visitors to the so-called Top of Funnel of your e-commerce site. In other words, the content generated here will serve to attract an audience to your social media pages, e-commerce blogs, and especially to the sales pages of your online store. Attracting visitors, it's worth remembering, is the first pillar of Inbound Marketing.
2 - Conversion:
The "Conversion" module allows you to create landing pages where you can exchange digital incentives for visitor emails and other data. Here you can also generate email capture forms for your blogs. Thus, by capturing the email, you transform what was previously an unnamed visitor into a known and registered contact, that is, a lead.
Therefore, the "Conversion" module aims to transform strangers into leads . It allows you to create a list of leads . In effect, it enables you to work on the second pillar of Inbound Marketing, also called "Conversion," and the second phase of the Sales Funnel, which we call the Middle of the Funnel.
3 - Relationship:
"Relationship" is the module where you can nurture your leads with educational content. This is where you can transform cold leads , who are still unsure if they want to buy something, into warm leads , who are decided and ready to buy. To do this, the RD Station Marketing software has tools such as Lead Scoring , Lead Tracking , and Lead Segmentation, which allow you to segment leads by behavior and level of interest; and Marketing Automation, which enables you to nurture and prepare leads for purchases through automated email messages.
The "Relationship" module is the area of RD Station Marketing used to qualify leads . It is, therefore, where you put into practice the third pillar of Inbound Marketing, which is also called "Relationship". Furthermore, it is in this module that you work on the Middle of the Funnel and the Bottom of the Sales Funnel.
4 - Analysis:
The "Analytics" module of the RD Station Marketing platform offers reports so you can measure your results. In this module, you can view, for example, reports on visitors, leads , and customers. Here you can see which are your best acquisition channels. Furthermore, in "Analytics" you can also check the conversion rate from visitors to leads and from leads to customers, among other data.
In this way, by analyzing your project's performance, you'll have more material to generate insights . In effect, you can generate insights to improve your Top, Middle, and Bottom of the Sales Funnel. Furthermore, the "Analysis" module provides more ideas for creating persuasive content, which is directly related to the fourth pillar of Inbound Marketing, which we call "Enchantment".
5 - Dashboard:
Finally, the “Dashboard” module allows you to track a compilation of your business's main Digital Marketing data. In other words, this is the main panel of the RD Station Marketing platform. Track your monthly goals here, check the performance of your email shots and much more.
In short, that's how the RD Station Marketing software works . But as mentioned at the beginning, the RD Station ecosystem also includes another software , RD Station CRM, which I'll discuss later. Keep reading!
What is RD Station CRM?
RD Station CRM is a Customer Relationship Management (CRM) software that allows your sales team to manage your company's sales process. Through it, you can, for example, manage sales teams, automate sales processes, and much more. It offers over 30 integration possibilities with other software , including RD Station Marketing, which can help further boost sales in your e-commerce and other channels.
ADVANTAGES OF USING RD STATION
The RD Station ecosystem is perfect for Inbound Marketing. It facilitates actions such as:
- Work and optimize all stages of the Sales Funnel;
- Attract more visitors to your e-commerce;
- Turn visitors into leads and soon after in clients;
- Moving consumers forward Relationship Ruler;
- Automate Digital Marketing processes such as sending emails;
- Do lead nutrition;
- Integrate Marketing and Sales actions;
- Analyze reports and get insights for improvements and to delight customers.
Inbound Marketing in E-commerce
Click the button below to download the free e-book "Inbound Marketing for E-commerce" produced by Agência e-Plus!
Furthermore, the software within the RD Station ecosystem integrates with numerous other third-party tools such as Google Docs, Sympla, and Hotmart, expanding its capabilities. It also integrates with e-commerce platforms like VTEX , capturing and monitoring data from your online store and enhancing your sales expertise .
CASES RD STATION
Many e-commerce companies have found success using software from the RD Station ecosystem. Motocar Honda , for example, employed RD Station Marketing's marketing tools and quickly went from 3,5 to 45 unique monthly visitors to its website. Furthermore, the company began generating over 12 leads per month. This resulted in an average increase in motorcycle sales from 850 to 1300 per month.
Barenbrug , a world leader in the seeds and forage segment, used to operate a sales funnel based on Excel, which required many manual tasks and consumed a lot of the team's time. But by switching to the two software programs in the RD Station ecosystem, Barenbrug managed to increase its ROI by 500% in the first year of use. A true success!
USING RD STATION IN E-COMMERCE
We at Agência e-Plus use the RD Station ecosystem platforms to manage the digital marketing and sales of our clients' e-commerce businesses in Brazil and abroad. The software is a success, as it allows us to increase our lead and customer base . It really works.
In our daily work, we primarily use the RD Station Marketing platform. This platform allows us to monitor and optimize the entire sales funnel of your e-commerce business. It enables you to keep an eye on lead scoring and thus discover which leads are most likely to complete a purchase.
Furthermore, you can also use the Lead Tracking feature to monitor the most important pages of your store. This way, you can find out who visits your pages, when, and how, and what their interests are, among other things. Based on this data, you can then create actions to improve the performance of your online store. The tool is available in the Light , Basic, Pro, and Enterprise plans. It's worth trying!
SUPPORT FOR DEPLOYING RD STATION IN YOUR E-COMMERCE
One of the most practical ways to implement RD Station in your e-commerce business is through the support of one of RD's partner agencies. e-Plus Agency , for example, has been RD Station certified since 2021. In addition to certification, e-Plus Agency is 100% focused on e-commerce companies. Our team serves companies in Brazil, Portugal, Spain, Argentina, Chile, Colombia, Costa Rica, and other countries in the Americas and Europe. To hire RD Station management services for your e-commerce business with e-Plus Agency, click the button below and start a conversation with our team via messaging app:
