A feature of the RD Station platform, Lead Tracking allows you to monitor the visits that consumers make to e-commerce sites like yours. In this way, you can find out when, how and why they access your pages. In fact, you will be able to focus your actions only on those who are really interested in buying something in your online store. It is a fundamental resource in Inbound Marketing.
Inbound Marketing in E-commerce
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With Lead Tracking you can, for example:
- Monitor visitors, especially leads, from its virtual store and e-commerce blog;
- Observe the pages that each consumer accesses and create a visit history;
- Observing consumers from when they were simple visitors to becoming leads and customers;
- Know what each consumer is interested in at the moment;
- Identify the leads that are most apt to make a purchase at the moment;
- Separate curious visitors from the most interested ones and focus on the latter;
- Increase personalization in the relationship with each consumer;
- Interact in a personalized way with each lead;
- Monitor the most important pages of your e-commerce;
- Automate sales and marketing processes.
As you can see, Lead Tracking expands the vision of your e-commerce and allows you to focus more on what really matters. It thus avoids wasting time and resources with curious visitors. All of this, in turn, leads to the biggest advantage, which is better sales performance.
LEAD TRACKING: HOW DOES IT WORK?
Lead Tracking works very simply. First, you must install tracking code on your e-commerce pages. In this way, each visitor who enters your site will be viewed and counted by the system.
The system features a visualization panel called the "lead timeline," where you can view the lead's name, the stage they are in within your sales funnel , the activities they performed on your e-commerce website, and much more.
The data you capture from Lead Tracking can be used to:
Accounting for Lead Scoring:
Give a high score for leads who visit important pages like sales, and a lower score for those who visit the “Work with us” page, for example. In this way, create a model in which the leads most interested in buying have a higher score.
Segment your lead base:
As visitors enter your website pages, you can segment them according to their individual interests. This allows you to create email campaigns with relevant subject lines for each lead group. In this way, you can reach each customer in a personalized manner and win them over.
Marketing Automation:
Create a series of automated flows from customer visits to your website. For example, let your salespeople know when a lead visits a sales page. Also produce E-mail Marketing campaigns with periodic and automatic e-mails for each group of leads, among other actions.
Lead tracking, I'd like to point out, is a tool we at e-Plus agency use very successfully to monitor and optimize our clients' sales performance. It's something that can truly give your e-commerce business a boost. It's worth trying!
As soon as you can, click on " What is RD Station ?" and learn more about this marketing automation platform.
