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E-commerce shopping cart: what is it and what is it for

By Tiago Moraes 3 minutes reading
E-commerce shopping cart: what is it and what is it for
E-commerce shopping cart: tool classifies products, adds prices, calculates shipping and much more!

E-commerce shopping cart: tool classifies products, adds prices, calculates shipping and much more!

E-commerce shopping cart is a tool that aims to enable consumers to select products in an online store before going through the checkout and payment pages.

Step by step to use the e-commerce shopping cart

In fact, an e-commerce shopping cart allows a consumer to add products to a list. In this way, when entering your virtual store, the consumer:

• Choose a “product 1”

• Click on the buy button

• Log in to the store

• Completes the purchase of “product 1” or returns to the store to select more products

• Returning to the store, he can select “product 2”, “product 3”, etc.

• When satisfied, he can click on the “shopping cart” button

• By clicking on the “shopping cart” button, he will see the list of added products

Finally, the list of products appears inside the virtual shopping cart.

How is it inside the e-commerce shopping cart?

As seen, the e-commerce shopping cart generates within itself a list of products selected by the consumer. In this list, which is exposed to the consumer in particular, the following may be informed:

• Brief description of each product

• Photo of each product

• Quantity in stock of each product

• Selected quantity of each product

• Price of each product

• Space for the consumer to put the zip code and calculate the freight

• Types of shipping (economy, prime, etc.)

• Summary of the order with the total amount in cash or in installments of the purchase

• A “continue” button or equivalent, which directs the consumer to the checkout.

Interior of an e-commerce shopping cart from the Utilplast virtual store (e-Plus client).

Interior view of an e-commerce shopping cart from the Utilplast online store (e-Plus client).

Basically, the e-commerce shopping cart works like a physical store shopping cart, only more sophisticated. That is, in e-commerce, the tool classifies products, adds prices, calculates shipping and much more.

Advantages of e-commerce shopping cart

The e-commerce cart above all allows the consumer to:

• Add a product and continue browsing the store to select more

• Control the quantity of products and the total cost of the purchase with practicality

• Calculate shipping

• Check the value of the purchase in cash and/or in installments

In addition, the consumer can close the store page and return later to view the list, which is saved. So he can start making a purchase while he is at work and complete it in the comfort of his home.

How is the e-commerce shopping cart integrated with the online store?

Usually, e-commerce platforms already come with the shopping cart ready to be applied to your online store. However, it is also possible to develop a separate code or install ready-made applications.

In any case, a good shopping cart will certainly help you reduce the cart abandonment rate of your online store. In other words, it will allow you to increase your sales.

Do you want to apply this?
In your operation?

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