What is cloud commerce? It is the integration of e-commerce with cloud computing
What is cloud commerce? It is the English term that defines the integration of electronic commerce (trade of products and services via smartphones, computers and other electronic devices) with cloud computing (interconnection of computing, storage and memory capabilities of computers to the internet).
Basically, cloud commerce uses systems called Software as a Service (SaaS). Among these software programs are the so-called e-commerce platforms. These, in turn, are designed by specific companies that provide platform rental so that e-commerce owners like you can create and manage online stores.
What is cloud commerce: an example
For example, one of the most important SaaS companies in Latin America is known as the Vtex e-commerce platform . Its manufacturer, which shares the same name, is a Brazilian company that recently entered Gartner's Magic Quadrant alongside IBM and other major companies.
For you entrepreneur and virtual store administrator, the use of cloud commerce platforms like Vtex offers several benefits. Among these benefits I can mention:
• Faster e-commerce implementation : a virtual store creation project takes an average of 60 to 120 days with the VTEX platform. The average time spent by the e-Plus Digital Marketing agency is 90 days;
• Lower investment risk : the manufacturer is responsible for updating the platform, which is done daily. Therefore, you, the client, only pay a monthly rental fee for the service and a commission to the software manufacturer;
• More focus on your core business : IT management, maintenance, and platform updates are handled by the manufacturer. This allows you, the client, to focus solely on your e-commerce and increasing revenue.
In addition, by renting a cloud commerce platform, you will get more mobility, as you will be able to control your virtual store from anywhere with an internet access point, since the platform is not installed on a single, specific computer, but on the a cloud!
How to create a virtual store with cloud commerce platform?
There are basically two ways to create your virtual store with a cloud commerce platform like VTEX. The first is to do it yourself. The second is to hire a certified agency like e-Plus.
• Also access and read the article “ Names for online stores ” and learn how to create a name for your e-commerce business.
To do it yourself, you will certainly have to undergo training. In addition, you will need to create some projects to gain experience. All of this could take more than a year, maybe two, who knows.
Therefore, the fastest option is to hire an agency. With that, you eliminate the training step. Another benefit is that the agency team is usually multidisciplinary, that is, it has professionals in programming, design, marketing, SEO, etc. This undoubtedly provides more quality to the project.
