Creating a virtual store in Spain is not just a dream of Spaniards, but also of Portuguese and Brazilians, among other nationalities. However, in many cases, the entrepreneur does not know very well where to start and how to proceed. Therefore, I bring in this post some useful solutions.
Spain, it's worth noting, has a favorable digital environment for e-commerce. According to the Digital 2022 report by We Are Social / Hootsuite , 94% of the country's population has internet access, meaning more than 44 million people. Furthermore, 87% use social media.
The same report reveals that 54% of Spaniards buy products or hire services online every week. Meanwhile, 18% order food at home and almost 15% buy second-hand items.
The sector where Spaniards made the most purchases online during the We Are Social / Hootsuite study period was electronics (9.660 million euros). Next, citizens of Spain spent their money on online fashion stores (9.270 million), personal and home care (4.470 million), furniture (3.200 million), toys, leisure time and DIY (2.540 million). Lastly were the food (2.440 million) and beverage (1.400 million) sectors.
Finally, around 30 million consumers make digital payments in Spain. The total value of the transactions carried out by them is just over 71.000 million euros per year. As you can see, it's a great economic scenario to launch an e-commerce. But how to do it the right way? We'll see!
STEP BY STEP TO CREATE A VIRTUAL STORE IN SPAIN
To create a virtual store in Spain the right way, follow the steps below:
1 - Entrepreneurship
Whether you are Spanish, Portuguese, Brazilian or of another nationality, Start your virtual store in Spain by producing a Business Plan. This document will give you a better idea about the target audience, Marketing and the logistical and financial operations necessary to maintain your business. Furthermore, it is through the Business Plan that you will create the organizational culture, and define the ideal size and type of company for your e-commerce in this country.
2 – Development
Right after the entrepreneurial phase, move on to developing your online store. At this point, choose the best e-commerce platform you can afford. I suggest VTEX , which is headless and therefore allows for easy integration of third-party applications. Furthermore, it allows you to create a unified and omnichannel commerce experience, ideal for the Spanish economic environment. VTEX also offers live commerce , conversational commerce , and a shipping strategy with various logistical features.
3 – Launch
Once you've completed the process of creating an online store in Spain, the next step is to launch it. Launching an e-commerce business is like telling the market, "Look, we're here!" To do this, use all the advertising communication resources you can. For example, use sponsored links to get paid traffic , spread the word through press offices, inform the community via social media and influencer marketing. Find a way to make it work!
Traffic Management
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4 - Marketing
Creating a virtual store in Spain and launching it on the market is not enough. It is necessary to announce it every day in order to generate an audience and sales. Therefore, invest in different types and channels of Marketing such as Content Marketing, Social Marketing and Inbound Marketing, in addition to sponsored ads. It is important to have a Marketing automation platform to reduce manual work, achieve greater time savings and reduce advertising costs.
5 - Optimization
Optimization is nothing more than measuring and improving performance indicators, that is, the metrics of your online store. In e-commerce, one of the most important metrics is the conversion rate. In this case, you can hire a Conversion Rate Optimization (CRO) service, which will help you measure and optimize the conversion rate throughout your sales funnel. This type of service is provided by digital marketing agencies.
6 - Evolution
Congratulations, you have fulfilled your dream of creating a virtual store in Spain. But now it is necessary to make it evolve. The universe of e-commerce evolves very quickly and it is necessary to follow this process. New applications are created every day and you need to be careful to select the best ones and integrate them into your store. Having a headless platform like VTEX helps a lot, as it works with APIs that facilitate the integration of third-party apps and new apps on the market.
SUPPORT FOR DEVELOPING A VIRTUAL STORE IN SPAIN
For those who need support to create an online store in Spain, I recommend hiring a specialized agency. e-Plus Agency , for example, is a Brazilian e-commerce, digital marketing, and inbound marketing agency, but it operates in more than ten countries in the Americas and Europe, including Spain, Portugal, Costa Rica, Argentina, and Chile.
Over more than ten years, the e-Plus Agency has already developed virtual stores for medium and large brands such as Pirelli, Speedo, Pierre Cardin and Wahl. We also created the Embelleze virtual store in Spain and Portugal. We have a portfolio of around 400 clients and the next one, we hope, could be you.
e-Plus Agency is certified in VTEX technologies. It is globally recognized by the VTEX Quadrant as an agency with a high capacity for executing e-commerce projects and advanced technical knowledge. In addition, e-Plus Agency is certified in the RD Station and E-goi marketing automation platforms, and in Google Ads and Meta Ads. To hire our support for creating an online store in Spain, click the button below and start a conversation via messaging app:
