VTEX Shipping Strategy is the name given to the way the communication between the Commerce Policy, the Shipping Policy, the stocks and the docks is organized in a business like yours, be it B2B or B2C, physical or online, or both, developed and/or managed with the VTEX platform. Through it, you can define different delivery models for your company's customers, thus providing a better shopping experience.
With the VTEX Shipping Strategy, you can establish delivery models with terms and prices calculated according to the delivery time and conditions of each supplier and each carrier. Thus, your store's customers can count on logistical predictability, which is essential for good service. Keep reading and learn more!
KNOW THE VTEX SHIPPING STRATEGY
The VTEX Shipping Strategy encompasses 4 factors, they are:
1 - VTEX Commercial Policy
VTEX Commercial Policy is the name given to the resources you can use to configure and differentiate the rules and conditions for selling products in marketplaces, online stores, and even physical stores, both B2C and B2B, developed and/or managed with the VTEX platform . Through VTEX technologies, it's possible to control your business's commercial policies based on factors such as product catalog, pricing, promotions, shipping, and payments.
2 – VTEX shipping policy
The VTEX Shipping Policy is the name given to the rules that define the shipping conditions that the e-commerce site will show consumers when they are close to finalizing a purchase. Indeed, VTEX allows you to configure your shipping policy based on conditions such as the carriers' opening hours, delivery times and additional freight costs. And, in addition, by the types of products that can be delivered and by delivery windows.
3 - Stock
For the VTEX platform, inventory is a physical space inside a warehouse where the products sold by a store are stored. A company can have one or many stocks. In any case, each of the stocks has an identification. You can register names for your inventories and add items to each of them. In addition, you can also configure the docks for receiving and sending products to and from your stocks.
4 – Dock
In logistics, a dock is the place for the loading and unloading of products. That is, it is an intermediary area between the carriers and your company's stocks. It is through the docks that carriers supply their inventories with products from suppliers. In addition, it is through them that carriers collect products from their stocks to deliver them to customers in your store.
Through these 4 factors it is possible to define the flow of the VTEX Sending Strategy. First, you stipulate your Commerce Policy. Once this is done, your customers will be able to select products in your e-commerce virtual cart and complete orders. Once orders are finalized, the system chooses the Shipping Policy for each case. Then, the system selects the stock from which the products will be removed and the docks from which they will be distributed to the carriers. The carriers, in short, make the delivery at the customer's location or at collection points.
OTHER VTEX RESOURCES FOR PRODUCT DELIVERY
For the VTEX Shipping Strategy to work perfectly, VTEX has other supporting technologies, namely:
VTEX Shipping Network
VTEX Shipping Network is a technology that connects online retailers with shipping companies. It's a tool that allows you to offer the best delivery services to your customers at the lowest cost.
VTEX Omnichannel
VTEX OMS is an order management tool. It allows you to unify inventory and thus increase product availability across your various sales channels. It enables the creation of omnichannel delivery experiences such as Ship From Store, Pick Up In Store, etc.
VTEX Collection Points
VTEX Collection Points , or VTEX Pickup Points, is a module of the VTEX platform that allows you to configure your own physical stores and partner commercial establishments as delivery points for products that customers purchase from your e-commerce site.
VTEX Tracking
VTEX Tracking is delivery management software that allows you to route, track, and communicate the progress of deliveries in real time to customers of online stores like yours. It enables you to update customers and confirm deliveries with proof, among other features.
As you can see, VTEX technologies provide much more organization, control and practicality in the logistics of an e-commerce like yours. Having these technologies can be a great differentiator compared to your competitors.
WHY SHOULD YOU HAVE A SHIPPING STRATEGY IN YOUR E-COMMERCE?
As mentioned, having a shipping strategy supported by excellent technologies like those provided by VTEX can be a major differentiator against the competition. To give you an idea, according to data from the Ready Cloud blog , 53% of consumers would not buy from a retailer if they don't know when the package will be shipped. In other words, if the shipping conditions are not clear, your e-commerce business is already losing more than half of its clientele.
Furthermore, 69% of consumers are much less likely to buy from a retailer in the future if an item they purchased is not delivered on time, according to a study published in Website Magazine . Here again, the VTEX Shipping Strategy combined with VTEX logistics technologies is very useful, as it provides greater speed and predictability in deliveries, generating a much better shopping experience.
HOW TO IMPLEMENT THE VTEX SHIPPING STRATEGY IN YOUR E-COMMERCE?
To implement a VTEX Shipping Strategy along with VTEX logistics and delivery technologies, it's important to have the support of a VTEX agency. e-Plus Agency , for example, has been VTEX certified since 2015. To contact e-Plus Agency, click the button below and start a conversation via the messaging app:
