Since 2015, the Micro and Small Business Support Service (Sebrae) has maintained an online page with an intelligence tool that aims to test the effectiveness of an online business like yours. It is the Sebrae key factors resource. Find out more below!
SEBRAE KEY FACTORS TOOL
This is a free tool that is very simple, practical, and quick to use. Simply access the website “ Key Success Factors in E-commerce ” and answer 10 questions, each with 4 multiple-choice options, which correspond to the 10 key success factors (that will be analyzed). These are:
- Targeting
- Promotion
- Marketing of relationship
- Student Exchange
- Charging Time
- Search engine optimization
- Price
- Term
- Metrics
- Visual communication
When you finish answering, you enter your e-mail, telephone, name, link to the virtual store, acronym of the state where you undertake, city, click on the alternative “yes” or “no” for the question “Have you already been answered ( a) by Sebrae in courses or consultancies?” and, finally, press the “Submit” button to send everything to Sebrae.
As soon as you can, also read:
REPORT
Within five days after the answers are sent (according to the article “Intelligence tool indicates potential for e-commerce success” published by the portal “Pequenas Empresas & Grandes Negócios”), Sebrae sends you an opinion/report with the following data :
- Performance chart with indicators for each success factor
- Level of competitiveness with a score ranging from 0 to 100
- Analysis result swot
- Tips, recommendations and advice for optimizing your e-commerce
Finally, speaking of optimization, also read the article " 5 SEO tasks you should perform in your online store every two weeks " published here on the E-plus Digital Marketing agency blog . This way, you'll have access to other tools and tips that will help you give your e-commerce that extra boost it needs.
