A survey of 213 online retailers registered with the E-commerce Brasil portal, published in October 2017, revealed the preferences of online store owners when it comes to e-commerce platforms . Transparent checkout, low cost, and creativity are what merchants want most. Check out the results below!
As soon as you can, also read:
IMPORTANCE OF HAVING TRANSPARENT CHECK-OUT IN E-COMMERCE
According to the study, the triad formed by low cost, transparent check-out and creativity is the most expected by online entrepreneurs in the creation and management systems of virtual stores, in this order:
- 126 indicated “cost” as the most important factor
- 115 noted the system’s ability to “create functionality”
- 113 noted “integration with marketplace"
- 104 marked “usability”
- 091 marked “full dashboard”
- 010 marked “others”
In addition, entrepreneurs also answered a question in which they were asked to give a score from 0 to 5 for the question “How important is the price of a platform for your operation?”, which generated the following results:
- 40,4% gave a score of 5
- 29,6% gave a score of 4
- 25,8% gave a score of 3
- 03,8% gave a score of 2
- 00,5% gave a score of 1
As you can see, cost is the most impactful factor for entrepreneurs when choosing one system over another, and perhaps that's why e-commerce platform providers like Vtex work with a wide price range to fit the budgets of many different projects.
- As soon as you can, read also: “Marketplace sales: 76,4% of retailers in this channel show growth"
