Many entrepreneurs like you have been thinking about opening an online venture, but first they would like to know how the industry is doing and what e-commerce stores are like in Brazil. Well, that's what I'm going to tell you about in this post.
According to the research “ Brazilian E-commerce Profile ” (2020) conducted by the digital payment platform PayPal in partnership with the technology company Big Data Corp, there are approximately 1,3 million online stores in the country.
Of this amount, only 8% have an offline presence, that is, they have a physical store. The majority's headquarters are located in the Southeast region, with 59% in São Paulo, 7% in Rio de Janeiro and 6% in Minas Gerais. Almost half (48%) are small businesses that earn up to R$ 250 thousand per year.
Furthermore, 89% of these stores receive up to 10 monthly visits. Another 9% receive up to 500 visits, while 2% receive between 10 and 500 visits per month. Finally, about 56% of them use electronic payment methods such as digital wallets.
Also according to the study, the social networks most used by online stores to promote products and interact with customers are Facebook (58%), Youtube (40%), Instagram (21%) and Pinterest (5%).
E-COMMERCE STORES IN BRAZIL: CHARACTERISTICS
Most e-commerce entrepreneurs in Brazil are small businesses. Therefore, they develop online stores using platforms like Loja Integrada , which provides excellent support for monthly revenues of up to R$70.
Those who earn more than R$70 per month prefer to use other systems, such as the VTEX platform , which offers greater scalability. Scalability is important because it allows for rapid growth without bottlenecks or setbacks.
Obviously, less robust platforms cost less. In this context, if you are planning to open your own online store, then you will first need to choose the best e-commerce platform for your needs.
You may need an e-commerce platform for a variety of reasons. For example, to digitize your business that is still only physical; or migrate your online store from a basic platform to a more advanced one. Also, you may want to unify sales channels; or expand into a marketplace.
Regardless, e-commerce stores in Brazil have multiple tools that allow you to be very successful in retail or wholesale. They can rely on payment and shipping gateways, delivery management, and dynamic pricing.
Furthermore, many can integrate management systems such as ERPs, product recommendation apps, marketing automation, intelligent search, satisfaction surveys, security and anti-fraud measures , etc.
It's worth remembering that these are just a few features. API -based platforms like VTEX, for example, allow you to include even more applications. With APIs, it's possible to easily integrate even applications that may be developed in the future.
As soon as you can, click on “ Reinvent your e-commerce ” and discover 5 actions to evolve your online business!
