Digital wallets, also called ewallets or digital wallets, are technologies that can be used by consumers to make payments more conveniently both in e-commerce and in physical stores, which can generate more sales.
They work through a tokenization system. This type of system, in turn, turns the buyer's card data into an encrypted code. In this way, instead of sharing card data, ewallet transmits the token code to the payment terminal, which allows you to complete a purchase.
In other words, whether in a physical store or in an online store, digital wallets make it possible to make payments without people informing their card details. So transactions are safer, simpler and more agile.
What's more: in physical retail, ewallets can count on Near Field Communication (NFC) technology, which allows people to pay using just a smartphone. Thus, it is only necessary to bring the mobile phone to the payment terminal for the electronic money to be transferred and the sale to be made.
TYPES OF DIGITAL WALLETS
According to an article by Capital Research , there are 5 types of e-wallets, which are:
- Móvel: work via smartphone app;
- Desktop: work through an app for PCs;
- Hardware: pendrive that stores cryptocurrencies;
- Online: ewallet maintains a system on a website;
- Paper: The passkey is printed on a card.
As you can see, with a digital wallet, a person can make purchases from a smartphone, tablet, notebook, PC or other device. All this without openly reporting your debit or credit card details.
12 EWALLETS TO USE IN YOUR E-COMMERCE
If you are thinking of implementing one or more payment methods with a digital wallet in your online store, then check out these options:
- Samsung Pay
- Google Pay
- Apple Pay
- PicPay
- PayPay
- PayPal
- Mercado Pago
- PagSeguro
- AME Digital
- itau iti
- Masterpass
- Bitz
Access the websites of these portfolios, read the documents and integrate the best option into your e-commerce. If you need to, hire an e-commerce agency to help you with everything. Anyway, the advantages of using an ewallet can be very good.
ADVANTAGES OF DIGITAL WALLETS FOR E-COMMERCE
The main advantages of including payment with digital wallets in your e-commerce are:
Simplification
Consumers do not need to enter card details to complete a purchase. The ewallet passes on the financial data via token. In this way, the service becomes more agile and the consumer experience improves.
Safety
Buyers' financial data is encrypted, which reduces information leakage. In addition, it is possible to configure an ewallet for use with facial and/or biometric recognition.
Momentum
Wallets allow people to shop much more quickly. They prevent people from having to think about whether or not to make a purchase. That is, they increase impulse purchases in your online store.
Finally, digital wallets are also good for preventing shopping cart abandonment . Many shoppers leave your store without paying because they don't have the right payment method. But every time you add a new method, the chances of making a sale increase.
- As soon as you can click on “Pix in e-commerce” and learn about the main advantages of this payment method.
