In recent decades, parties for teenagers, adults, and especially children have gained the status of super-productions, with incredible cakes and decorations both in Brazil and in other parts of the world. Because of this, the number of physical stores catering to these audiences has grown. These stores are now migrating to, or integrating with, the e-commerce world.
Recently, the E-Plus Digital Marketing agency team had the opportunity to implement e-commerce platforms for three online stores: Central 25 , Valkfest , and Lojas Brilhante . Based on this work, they compiled some basic tips for other entrepreneurs looking to enter this field. Check them out:
• Business plan:
Planning will help you anticipate risks, reduce the danger of bankruptcy, gather market data and gain support from financiers, among other benefits. Access the article “Three types of Business Plan” to learn more about it and start your party e-commerce site on the right foot.
• Open company:
In Brazil, every e-commerce store needs to have a CNPJ, so before launching your online venture, open a company like MEI, Super Simple or another model of tax treatment.
• Long tail:
physical stores of Long tail usually only manage to display about 20% of their stock in the window. In a virtual store, however, it is possible to display the 20% of products that sell the most and the 80% that sell the least, as there is no space delimitation of the physical window, which increases the sales possibilities.
• Searches and choices:
stores like Brilliant stores have an advanced search system, which delimits the search for products by gender (male or female), by age and by theme (Mexican, Italian, Hawaiian party, etc.), for example, which facilitates choices.
• Simple Checkout:
Try to buy a product at Central 25 and you will see that the checkout system is quite simple. It only requires an email and some personal data that can be filled in in a few seconds. From the second purchase, the consumer will only need to enter the email and nothing else. This facilitates impulse buying and eliminates the chances of dropping out by “too much reflection” by the user. Denominated SmartCheckout®, this system is integrated into stores developed through Vtex platform.
• Impeccable design:
The design of the store and the functionality of each module must border on perfection so that the user has no doubt about the credibility of the site. For this, it is advisable to have good front end programmers.
• Delivery methods:
The way you deliver products is part of the context of an e-commerce business. The store valkfest, for example, offers the possibility for the consumer to pick up the product at the physical store in São Paulo, in addition to conventional shipping. Find out more about it in the article “How pickup points can help your online store sell more".
• Stamps, social networks, chat, support and contacts:
Os selos security and contact addresses and telephone numbers increase your store's credibility. People always need to have a physical point of reference and different forms of contact so that they can complain if something goes wrong. Many people give up buying if they don't see these signs in the virtual store. In addition, social networks and cats can help clear up consumer doubts and thus increase sales.
• Payment methods:
The more payment methods you offer, the more possibilities you have to close sales in your online party store. Read "8 payment systems provided by the Vtex platform"and "PagBrasil and Vtex partnership generates more e-commerce payment options".
• Institutional:
It's a way for you to present the story and express the organizational culture your company and convey more credibility to consumers.
One final tip: study some online party supply stores and see how they typically perform. Based on that, include unique selling points to stand out in the market. Once everything is ready, use CRO (Conversion Rate Optimization) strategies and tactics for e-commerce to increase sales conversion and grow over time.
