For commerce in general, there's perhaps nothing better than the holidays, celebrations, and end-of-year events. Black Friday, for example, has become an obsession, especially for e-commerce retailers. So much so that many are already trying to learn more about how to convert leads on Black Friday 2024. Just to remind you, lead conversion occurs when an unknown visitor registers their email on your e-commerce site and thus becomes a known contact. In this post , we'll show you how to do this. This will certainly be useful for you. Keep reading!
Weekly Series: Black Friday November
Hello, e-Plus Agency blog reader, how are you? This post you are reading now is part of our weekly series "Black Friday November". There are 4 posts , one per week. Check it out:
HOW TO CONVERT LEADS ON BLACK FRIDAY 2024 USING THE RD STATION?
There are basically three ways to convert leads on Black Friday 2024. For example, you can use:
landing pages:
A landing page is a page where you present a product to the consumer. If the consumer wants to know more about the product, they simply register their email address in an appropriate field on the page. This automatically adds them to your email marketing contact list.
Forms:
A form is a tool with fields for the consumer to enter their name and email , and a button to submit it. Therefore, to capture leads , place the form in the middle of blog posts , in the footer of your store , at the top of your website , etc.
Pop-ups:
Another way to convert leads on Black Friday 2024 is via pop-ups . Pop-ups are floating windows that contain an email capture form . You can program them to appear while the consumer is browsing your store, or when they are about to leave the store , for example.
Automation
Once you have an email list , you can use a Marketing Automation platform like RD Station , for example, to send email messages to your contacts and perform lead nurturing. Lead nurturing serves to educate contacts until they feel comfortable buying from your online store.
However, there's one thing you need to do to make this email capture strategy work. That thing is directing consumers to your store and blog . How do you do that? Find out in the next section of this article!
HOW TO TARGET CONSUMERS?
Well, at this point you might be wondering, “OK, but very few people visit my online store. How am I going to capture leads like this?”. Calm down! There's a solution for everything. In this case, we have several. To attract traffic to your online store and e-commerce blog , use resources such as:
- Social media ads: use platforms like Meta Ads and Google Ads for this;
- Organic Marketing: publish SEO content regularly on your blog and online store;
- referral program: reward people who bring new leads for you;
- Influencers: hire influencers to talk about your brand and products on YouTube;
- baits: create ebooks and courses premium and give it to consumers in exchange for their email.
Furthermore, to attract visitors, you can also use Inbound Marketing, marketplace ads , and other Digital Marketing strategies. Find your way! Without a doubt, you only stand to gain from it. Keep reading to learn more!
Inbound Marketing in E-commerce
Click the button below to download the free e-book "Inbound Marketing for E-commerce" produced by Agência e-Plus!
WHAT YOU GET WHEN YOU CONVERT LEADS ON BLACK FRIDAY 2024?
Now you know how to convert leads on Black Friday 2024. By putting this strategy into practice, you can gain:
- More contacts: registration is the first level of customer commitment to your business;
- Higher quality: fundraising strategies attract leads more aligned with your e-commerce;
- Greater loyalty: contacts buy more than unknown visitors;
- Increase in sales: the more leads, easier to sell.
Furthermore, with a good lead base , you can apply advanced segmentation techniques. This way, you can personalize your communication. This will allow you to offer the right products to the people who need them most, at the exact moment they need them. This can, in fact, increase your business's sales performance.
So, if you don’t know how to apply these Digital Marketing techniques to convert leads during Black Friday 2024, don’t worry. There are certainly always people who can provide support, training, and consulting. Check it out below!
E-PLUS AGENCY SUPPORT
To implement Digital Marketing strategies in e-commerce, turn to e-Plus Agency! e-Plus Agency holds Meta Media Buying Professional and Google Ads certifications ; and is a Google Premier Partner . It is certified in RD Station, E-goi, deco.cx, and the largest e-commerce platforms on the market, including VTEX. It provides implementation, management, consulting, advisory, and training services for you, the merchant, and your employees. It also offers analytics and CRO services.
With over 10 years in the market, Agência e-Plus has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as Xerox, Pirelli, Sonda and Gregory, for example, in Spain, Portugal, Colombia, Ecuador, Costa Rica, Argentina and Brazil, among other places. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation via messenger app with our team right now:
