How to sell more on Black Friday 2024 is an essential topic for merchants like you, especially now that we are only 10 days away from the biggest event, if not the biggest, in national and international online and physical retail. Therefore, in this post , we will show you how to increase sales during this period, both this year and in the coming years, in your online store. Follow along below!
Weekly Series: Black Friday November
Hello, e-Plus Agency blog reader, how are you? This post you are reading now is part of our weekly series "Black Friday November". There are 4 posts , one per week. Check it out:
HOW TO SELL MORE ON BLACK FRIDAY 2024 IN YOUR ONLINE STORE?
One of the things you can improve in your online store to increase sales is the design. To make a comparison, in the physical world, when architects need to renovate an old house or building, they implement what's called a retrofit . In the virtual world, we have something similar, which we call a redesign.
Redesigning is simply modernizing the online store's facade. This includes, for example, reassessing the position of page elements, the use of colors, the application of images and content, among other factors. It may include actions aimed at making page loading faster. And it also involves changes that can improve the consumer shopping experience.
A true story about redesign
Just look at how important redesign is. A simple, poorly executed Call-To-Action (CTA) can be reducing your sales without you even knowing it. To illustrate this, let's tell you a story from the 2000s. Back then, a US retail company had an e-commerce website that required consumers to register an email address before making a purchase. But this was a problem.
In fact, when consumers encountered the email registration form , they thought it was an email marketing list. Therefore, they abandoned the site without completing the purchase. Then, a consulting firm discovered that the problem lay in the CTA (call to action) button.
This button read “Register”, which ended up confusing consumers who just wanted to complete the purchase instead of registering. At the time, the consultants decided to change the CTA to “Continue”. And that changed everything for the better.
Results of change
According to the leader of the consulting team, American Jared M. Spool, this small change to the retailer's e-commerce website increased purchases by 45%. As a result, annual revenue grew by US$300 million. Click on “ When a button makes all the difference ” to learn more about this story!
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Finally, nowadays there are many more tools to discover and eliminate design and usability bottlenecks like this one. Through a CMS and DXP like deco.cx, for example, it's possible to test the look of the online store, speed up page loading, stabilize page elements, and much more. Keep reading and discover the advantages of using this modern tool!
WHAT DO YOU GET FROM THIS?
If you really want to know how to sell more on Black Friday 2024, 2025, 2026 and beyond, then you can't miss implementing deco.cx. With this CMS, your e-commerce has a lot to gain. Discover some of the advantages below!
Benefits
With deco.cx you can:
- Perform AB Testing and, in this way, understand the best position for page elements. In addition, this type of testing can reveal insights about the content, CTA, colors, etc.;
- Quickly modify any aspect of your online store. deco.cx é low-code, but it is also total-code. And being so, hybrid, it is possible to change the appearance of your store by dragging and dropping elements or, if you prefer, changing codes and markup languages;
- Increase the loading speed of pages and thus improve their ranking in Google SERPs. deco.cx renders pages on edge servers, which results in instant loading on consumers’ screens wherever they are.
Conclusion
In short, deco.cx is a tool that can help you sell more on Black Friday 2024. But that's not all. It can help you in your day-to-day life, on retail event days and on regular days, this and future Black Fridays. Those who have already implemented it know that it works. So implement deco.cx yourself with the support of Agência e-Plus!
E-PLUS AGENCY SUPPORT
To implement Digital Marketing strategies in e-commerce, turn to e-Plus Agency! e-Plus Agency holds Meta Media Buying Professional and Google Ads certifications ; and is a Google Premier Partner . It is certified in RD Station, E-goi, deco.cx, and the largest e-commerce platforms on the market, including VTEX. It provides implementation, management, consulting, advisory, and training services for you, the merchant, and your employees. It also offers analytics and CRO services.
With over 10 years in the market, Agência e-Plus has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as Xerox, Pirelli, Sonda and Gregory, for example, in Spain, Portugal, Colombia, Ecuador, Costa Rica, Argentina and Brazil, among other places. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation via messenger app with our team right now:
