The century-old French car manufacturing company, Citroën, launched this December 2019 an online store. In this way, consumers can now buy a branded car via the internet. Isn't that the best?
Developed from the SAP platform, this online store also makes it possible to simulate financing. As a result, consumers who cannot pay in cash will be able to do so in installments.
Anyway, keep reading and discover how this type of virtual store can help businesses like yours to gain more visibility and credibility in the market. Forward!
Before we proceed, however, click on “ Babu Brand ” to read a similar text. Learn how the recently launched e-commerce website of a Portuguese sustainable products company works.
WHAT IS THE CITROËN VIRTUAL STORE LIKE
The Citroën online store has multiple commercial processes. Among its features are mainly the following:
- Ease and practicality of operation on desktops, tablets and smartphones;
- Possibility of buying in cash or simulating installments (adjust the value of the installments);
- Possibility of including a used car in the transaction (upon pre-approval);
- Possibility to assemble a car (you can choose model, color and options).
In addition, the following new vehicle models are for sale on this e-commerce site:
- C3;
- aircross;
- C4 Lounge;
- SUV C4 Cactus.
The store, finally, has one section for offers and promotions and another for services and parts. It's integrated with an e-commerce blog called Universo Citroën. The brand's objective is to increase purchasing options for the consumer, among other actions that you will learn about in the next section.
Access and read the article “ Colgate-Palmolive ” as well. Learn about the B2B e-commerce platform recently launched by this American multinational.
OBJECTIVES OF THE FRENCH CAR MANUFACTURER
With the launch of an e-commerce site, Citroën aims primarily at:
- Increase consumer purchasing options and thus increase sales;
- Create an online database and track the Lifecycle of customers;
- Make tailored offers available to online consumers.
As you can see, the goal is to achieve a successful digital transformation . Therefore, the focus is on next-generation buyers, who are more familiar with the internet. Incidentally, this is exactly what you should also do for your business. The first step is to digitize, that is, to develop an e-commerce platform geared towards the New Consumer.
Access and read the post “ Artist Banksy ” as well. Discover, then, what the online contemporary art store of this mysterious graffiti artist is like and how it highlights the importance of registering your trademark.
