Beer e-commerce sector has the potential to sell a good part of the 9 billion cans that will be sold in Brazil during the World Cup in Russia
If you, reader, asked me what the recipe for success for the 2018 World Cup is, I would say it would be the implementation of a beer e-commerce.
That's because, according to research by the Tiendeo offers portal, 58 cans of this drink will be consumed by Brazilians during the event.
Certainly, stores like the KMV Beer Store (produced by the e-Plus Agency through the VTEX e-commerce platform ) have everything it takes to succeed.
The study covered the responses of 215 users of the aforementioned portal checked in the middle of last May.
Based on this research will be consumed in Brazil during the World Cup in Russia:
– 9 billion beer cans;
– 3 billion cans of soft drinks;
– 1 billion packets of snacks;
– 552 million pizzas.
In addition, each Brazilian will spend R$ 59,00 per match on food.
The sports e-commerce sector will also benefit.
According to the study, each fan will spend an average of R$ 23,00 on shirts, flags and accessories.
So, if you have an online sports store , take advantage of this period to run some promotions and increase sales.
The role of beer e-commerce in deliveries during the World Cup
It is important to note that Tiendeo's research went beyond showing how much beer each Brazilian will consume.
More than just that, the study points out that:
– 97% of the population will remain in Brazil during the 2018 World Cup;
– 75% will follow the games;
– 71% will follow the games from home;
– 73% will follow the games from a couch.
As can be seen, these numbers reveal that most Brazilians will buy all that beer and drink it in the comfort of their own home.
Soon, the beer e-commerce sector will need to deliver most of the drinks it sells directly to Brazilians' homes.
However, with the various problems experienced in the e-commerce logistics industry recently, it is necessary to prepare well to fulfill this role properly.
