Fashion e-commerce had more orders than other categories in 2017
The consultancy Ebit recently published the 37th edition of the WebShoppers report, in which it reveals that fashion e-commerce in Brazil not only continues to lead in the number of orders, but has also increased its share of revenue.
Fashion e-commerce numbers in Brazil
According to the WebShoppers 37 survey, the fashion and accessories sector remained in first place in terms of volume of orders in national e-commerce, with a percentage of 14,2% in 2017.
Thus, the volume of orders was higher than in 2016, which according to WebShoppers 35 ended that year with a percentage of 13,6%, also ahead of all other categories.
And when it comes to financial volume, the fashion category remained in 6th position, however, it increased its percentage from 5,6% achieved in 2016 to 6,1% in 2017.
In terms of “most purchased categories on international websites”, fashion e-commerce ended 2017 in 2nd place with 33%, a position higher than in 2016, when it closed the year with 24%.
Performance of the e-commerce categories in 2017
In 2017, the order volume performance of the e-commerce categories, according to the WebShoppers 37 report, was as follows:
• Fashion and accessories: 14,2%
• Health, cosmetics and perfumery: 12,0%
• Household appliances: 10,8%
• Home and decoration: 10,5%
• Telephone and cell phones: 9,2%
• Books, subscriptions and handouts: 8,3%
• Sport and leisure: 6,4%
• IT: 4,5%
• Food and beverages: 4,0%
• Electronics: 3,6%
And the performance in financial volume was:
• Telephone and cell phones: 21,2%
• Household appliances: 19,3%
• Electronics 10,0%
• IT: 8,9%
• Home and decoration: 8,4%
• Fashion and accessories: 6,1%
• Health, cosmetics and perfumery: 4,8%
• Sport and leisure: 4,0%
• Vehicles and automobiles: 2,3%
• Food and beverages: 2,2%
Time to invest in fashion
As seen, fashion e-commerce was one of the most prominent categories in 2017 and, therefore, a great option for those considering implementing an e-commerce platform.
