Football shirts are great products to sell in an online sports store.
The cool thing about opening a virtual sports store is that there is always a big event such as the Olympics, the Winter Olympics, the finals of volleyball, tennis and football championships in Brazil and around the world, among other competitions, in which it is possible to sell many shirts and other sports products online.
In 2018, for example, we will have the FIFA World Cup, which will be held in Russia. The event only starts on June 14, but sales of shirts via e-commerce are already booming.
Search for national team jerseys in a sports online store
According to data from Cupomania, consumer demand for selection shirts on shopping sites has increased since the launch of new models on March 23. Check out some percentages disclosed by the aforementioned offer portal:
– Searches for Argentina national team jerseys : 200% increase
– Searches for German national team jerseys : 195% increase
– Searches for Brazil national team jerseys : 125% increase
– Searches for French national team jerseys : 20% increase
The average prices charged by online sports stores have been:
Brazil women's jersey (fan version) : R$ 149,00
– Men's Brazil jersey (fan version) : R$ 249,00
Brazil men's jersey (official) : R$ 449,90
– Official Argentina and Germany jersey : R$ 349,99
Online stores have also sold fans' shirts, which in the case of Brazil, cost R$149,99 (the women's model) and R$249,90 (the men's model).
European club soccer jerseys sales in esports store
Another interesting product to sell in an online sports store is football shirts from European clubs. According to a survey carried out by Cupomania, the sale of these products has increased by up to 200% in Brazilian e-commerce (in the last 30 days).
Barcelona, Real Madrid and Paris Saint-Germain (PSG) shirts have been the most sought after. According to the portal, Brazilians who live in the Southeast and Midwest prefer Real Madrid, those in the Northeast and South like PSG more, and those in the North tie between PSG and Barcelona.
First steps to set up an online sports store
The first step is to create a Business Plan , the second is to choose a modern e-commerce platform , and the third is to implement the e-commerce platform itself. This is followed by constant analysis and optimization of the online store.
