Hello, hello, my friends and my readers of the e-Plus agency blog. Happy 2021! In this new year I bring you another series of special content about Digital Marketing and e-commerce. Once a month I will publish a post on “How to advertise on the internet”. That is, I'm going to show you various types of online advertising starting with Messenger ads.
Facebook Messenger ads are sponsored links that make it possible to direct consumers to conversations in the messenger app of the largest social network in the world. They are ideal for e-commerce owners like you, as they allow you to better understand your audience, circumvent objections and make more sales. Keep reading and stay in the loop!
As soon as you can click and read about other series of content on our blog:
- What is Google Ads: series of 11 posts about Google's ad platform;
- e-commerce blog: 11 examples to inspire you and create your own;
- e-commerce projects: 11 ideas to start an e-commerce;
- Content: themes for all months of the year;
- e-commerce profession: 12 industry crafts.
MESSENGER AD TYPES
There are four types of Messenger ads, check them out:
sponsored message
Display sponsored ads in the middle of messenger app conversations. Reach out to people who have already communicated with your company. Send your updates, your offers and your promotions to users who have already shown some interest in what you sell. This increases your chances of closing a sale.
Inbox Ads
Run your ads between conversations in Messenger's inbox. That way, people will see your ads in the chats tab of the app. Then, when they click on the message, they have access to a screen with details of your product or service and a call to action. Then, finally, just forward them to a website or to a conversation within the app.
Stories Ads
Create a full-screen experience in Messenger Stories. This is a good way to fix an image or message for a long time in people's minds. According to an Ipsos survey conducted in the US in August 2018, one in two people say they have visited a website to buy a product or service after seeing it in Stories.
click ads
Produce ads for a large number of people and then direct them to one-on-one conversations. Include your ads on Instagram, Facebook and Messenger and from there, lead users into a conversation via Messenger. In this way, you will be able to meet the needs of each particular user and sell much more.
To start creating your ads on Facebook Messenger, access the Ads Manager , select the "Messages" objective, and follow the platform's intuitive step-by-step instructions.
ADVANTAGES OF FACEBOOK MESSENGER ADS ON E-COMMERCE
With Messenger ads your e-commerce goes much further. With them it is possible to interact with your audience and have many ideas for improvements. In addition, they allow you to generate more leads, clarify doubts and, of course, increase your sales. Try it!
As soon as you can, click on “ Facebook Catalog ”. This way, you'll learn how to create a product inventory to advertise more easily on the social network!
